Burak Yedek
I'm deeply interested in content marketing, research & creative problem solving with a community-building approach, especially for Web3, DAOs, P2E and blockchain.
I have a thinker / analytic persona. I'm a listener. From starting processes to fine tuning details, I enjoy finding ways to optimize, develop and implement insights into content.
İstanbul, Turkey medium
Work Experience
CONSULTANT
Institute of Communication • January 2020 - October 2021
Education design, content marketing and marketing communications
HEAD OF COMMUNICATIONS and BRAND MANAGEMENT
Albaraka • January 2018 - December 2020
Leading advertising, digital marketing, community management and PR of Albaraka Turk
Bank & Subsidaries
ASSISTANT MANAGER
Albaraka • January 2014 - December 2018
Leading Ad campaigns Production Media Planning TV, digital & offline
Leading reputation & media research
Agency Management concours of creative, PR and media agencies
Brand Positioning & Strategy, main brand, sub brands, fintechs and start-ups
Managing Events Strategy Meeting SME Events
Leading Intranet portal UX, design & content
Marketing Communications projects with marketing, CRM & IT teams
Employer Branding projects with HR team Film; events maker day etc
Social media content strategy, listening & analysis %185 growth in
Leading & coordinating corporate film production & 30th Year Book project
Growth hacking AdWords, SEO & innovative solutions
Internal Communications via Mailchimp
Change Program Communication Projects Personalized Videos; Booklets, Emailing
Founder of İyilik Kulübü Social Responsibility Initiative
HEAD OF COMMUNICATIONS - PRESIDENT'S OFFICE
ITU • January 2012 - December 2014
Founded Corporate Communication Office for the president's office.
Established Media Relations & special news.
Leading UX research, design & content management, launch of ITU edu.tr +
ITU blog developing CMS
Crisis management, media relations & PR
Social media strategy, campaigns, content management & growth 130 %
growth in
Video content creation & production
Speechwriting for the president
Internal Communications
CREATIVE PRODUCER & EDITOR
ACT World TV • January 2011 - December 2012
Producing & Writing TV Shows Culture, Arts & Philosophy
Education
ISTANBUL TECHNICAL UNIVERSITY
Graduate Social Sciences Turkish Music Program • 2010 - 2013
UNIVERSITE PARIS
Cinematography and Film/Video Production • 2003 - 2007
ISTANBUL TECHNICAL UNIVERSITY
Aerospace Engineering • 1998 - 2001
MARMARA HIGH SCHOOL
Science • 1994 - 1998
INTERNATIONAL SCHOOL OF JEDDAH
- • 1989 - 1994
Skills
Statistics Word Excel Content Marketing Hubspot Research Skills Technical Analysis Creative Problem Solving Creative Writing Content Creation Google Analytics Miro Notion.io Slack yen.io Wrike
Languages
English — Native or Bilingual French — Professional Turkish — Native or Bilingual
