I always see myself serving in a role in taking care of critical business problems just like the P/L owner. Solving issues from uncontrolled outsourcing labor management, difficult home delivery service, hard to expand food supply chain business development, building software MVP from 0 to 1, unaffordable EC platform operation costs, etc are what I achieved in my proven track record during the past 5 years. 

Participated in my family's B2B fruit wholesale business for over 8 years and gained experience in building a software platform product for nearly 2 years. I'm not only having the domain knowledge of logistics but also the retails and software industry. And now I currently manage the Ubereats online grocery business for strategy development and merchant operations. Feel free to take a look at my portfolio link below for more details.

  Taipei, Taiwan /   / [email protected] / +886-926-898-985 / Portfolio in   

Work Experience

Senior Strategy & Operations Manager - New Verticals  •  Uber

Jun 2021 - Present  Operations Management Strategy Development

‧Managed and develop strategies of the Ubereats online grocery business by merchant operations

Product Manager  •  SmartBee Intelligence

Dec 2019 - June 2021  Product Development

‧Led a product team to build a digital freight forwarding logistics service online platform from 0 to 1 in 6 months, smoothly connecting to the global top-1 freight management system, Cargowise1, and successfully acquired 3 B2B early adopters
‧Managed Taipei PMs and BA team to cooperate with 2 product development teams in Shanghai of key logistics products - purchase order and freight management
‧Applied scrum methodology refer to scrum guide in daily scrum, biweekly sprint and managed by tools like jira, confluence, figma, miro, and testrail to deliver the product outcome

Supervisor, Board of directors  •  Kerry Fruit Co., Ltd

Sep 2017 - Present  Business Development

‧Supervised Rev. TWD100M+/yr B2B fruit supply business in restaurants, hotels, retailers, and airlines
‧Initiated and completed the M&A deal with KerryTJ Logistics Co., Ltd in 1 year

Project Manager & EC Manager •  KerryTJ Logistics Co., Ltd

Jan 2018 - Dec 2019  Project Management Business Development

‧Executed a pickup and drop parcel service project and built 284 apartment complex service points in 6 months
‧Built an outsourcing labor management solution for 1500+ employees with an AI face recognition machine and shift/budget management system to optimize the cost
‧Led a warehouse management system(WMS) implementation project to replace IBM AS400 and successfully migrate 51 clients in the first 4 months.
‧Attained a 30% IKEA furniture delivery/assembly price increase after a P/L analysis and 2-week client negotiations
‧Initiated a cross-border EC parcel delivery solution for Amazon/Shopify's sellers and buyers of 1000+ daily parcel and 100+ parcel service customers in Taiwan
‧Eliminated the EC platform maintenance fee of 700,000 TWD/yr by the modularized system migration to Shopline
‧Expanded the cross-border fruit EC business between Taiwan and Hong Kong

Management Trainee  •  KerryTJ Logistics Co., Ltd

Jul 2016 - Dec 2017  Project Management

‧Conducted a 1.5-year on-job-training from last-mile delivery, line-haul transportation, express, warehousing, and cold-chain logistics in Taiwan, Hong Kong, Shanghai, Shenzhen, and Thailand
‧Founded the Kerry Young Executives Club in Taiwan of 49 members and successfully hosted 1000+ attendees at the annual sports day to initiate the company culture rebuilding for young generation talent


2012 - 2015

National Tsing Hua University

Materials Science and Engineering

2008 - 2012

National Cheng Kung University

Chemical Engineering


SmartBee Intelligence's lead product for SME forwarders to digitalize 

Kerry Fruit M&A

M&A deal cover story in Business Next digital media

Outsourcing Labor

Outsourcing labor management solution of 1500+ employees using AI face recognition and shift/budget management system

Parcel Shop

284 apartment complex pickup and drop parcel service points

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