caitlin nelson
13 years of experience within performance marketing and data acquisition across sales, operations and marketing orgs. In the last 5 years, I have worked to develop and scale on-boarding programs to package SaaS and technology solutions for small business and disruptor brands. My leadership skills range from those of sales and account strategists from teams ranging 10-45 people. I thrive in fast-paced environments and working cross-functionally to collaborate and innovate and iterate what works.
Head of Growth
Austin + NYC, US
[email protected]
Skills
IAB Certification Digital Ad Sales
AWNY Member; AWNY Young Executive Committee
Excel, PowerPoint, Salesforce, HubSpot, Google Products, Word
Work Experience
Narrative.io, Head of Growth, Sep 2019 ~ Present
Joined Narrative pre-Series A to develop and scale SaaS marketplace solutions to DTC + small businesses.
Operationalize and manage Hubspot integration and sales tracking.
Developed customer profile, on-boarding initiatives, product offerings and pricing in collaboration with product and marketing.
Hired and scaled sales development representatives to deliver 1000+ emails to prospects with customized industry and vertical messaging.
SocialCode, GM, Growth, Oct 2017 ~ Sep 2019
Developed SocialCode's Small Business Team (Growth) to bring performance marketing technology and paid media solutions to small businesses and disruptor companies.
Led sales and marketing operations to develop on-boarding programs to increase the amount of customers onboarded in a given week.
Averaged around 45 clients per month managed by a lean account management and strategist group of 8.
Built partner channel growth for lead generation with Facebook, Amazon and Google.
Determined sales Quotas and Budgets, including team Salaries, Commissions and Bonus plans.
Increased revenue targets by 200% YoY.
SocialCode, VP, Sales, Jun 2016 ~ Jan 2018
Recruited, hired and trained the SocialCode sales team.
Led national sales and strategy for Fortune 100 brands.
Grew sales pipeline 200% YoY while increasing new revenue targets 30% QoQ.
Managed and developed Salesforce integrations to present forecasting, lead generation, sales activity, etc.
Federated Media, a Nexstar Company Acquisition, VP, Sales, Dec 2015 ~ Jun 2016
Increased sales revenue by 80% in Q116 over Q115.
Managed 41 sales people across the national business, including 5 sales directors and 2 regional VPs.
Federated Media, a Nexstar Company Acquisition, National Director, Sales Mar 2015 ~ Dec 2015
Managed the National Regional sales teams across the U.S. while operationally structuring the business entities to create a unified salesforce.
Restructured and integrated Lin, Dedicated Media Federated Media Sales teams in collaboration with the CEO, CRO and COO.
Turn, Director of Emerging Media, Jan 2014 ~ Dec 2015
Responsible for cross-channel solutions to address TV + programmatic video branding needs for agencies and global marketers for Omnicom and WPP.
Responsible for global strategy and product marketing in collaboration with the sales and partner success teams.
Collective Media, Corporate Headquarters, Sr. Account Executive, Jan 2009 ~ Dec 2013
Consistently ranked among the top performers, receiving the Collective Cup Award for top revenue among 30 sales representatives nationwide for 2012 billings and top performance ratings.
Top video seller company wide across CPG and Pharmaceutical verticals within Fortune 500 brands.
Responsible for the Political vertical under Obama's presidency for second term election.
