Camille KOULLA - Business Development & KA Manager
3 years of hands-on experience in sales and BD within fast-paced environments both in France & Taiwan. Adept at networking, conducting business introductions to C-level executives as well as managing & nurturing relationships within an international scope mainly in Fashion and H&B industries.
Paris, France Camille Koulla 王琳瑤 [email protected] +33658046483
Work Experience
Key Account Manager - Fashion Category - Strategic Brands & Partnerships • Alibaba Group
April 2022 - Present Paris, France
- Participated in the creation & launch of the Group's new Platform (Miravia)
- Responsible for Fashion category strategy for the French market
- Brand recruitment plan set-up according to local market BD objectives & management of the whole onboarding process for KA
- Managed a portfolio of +250 sellers, pitched & followed-up +50 key brands from mass-market to premium luxury
- Worked alongside platform ops, tech, logistics and third-parties to support Miravia's development & improve sellers' capabilities
- Coordinated KA operation plan with campaign & onsite marketing teams by negotiating with key sellers to promote relevant local selection, negotiate price advantage and visibility
Sales and Business Development Executive • eTAIL Agency - E-commerce TP
March 2021 - April 2022 Paris, France
- Supported businesses on marketplaces (Amazon, ManoMano, C-Discount, Bol.com, Rakuten, Veepee, Tmall, JD.com etc.) & Chinese social media (WeChat, XHS, Weibo etc.)
- Developed client portfolio through the acquisition of clients in Asia, Europe and North America (1P/3P accounts). Main categories : Beauty & Health, Home & Living, Mother & Baby
- Managed the sales process from A to Z : commercial presentations, negotiations and signing of contracts
- Implemented and applied a B2B multi-channel prospecting strategy : initiative, planning and building
- Documented and monitored commercial activity via CRM
- Handled and onboarded customers along with the Customer Success, Marketing and Advertising teams
- Managed & trained 2 BPO Assistants
Sales and Marketing Manager • Camille Vost - Premium Leather Handbags
June 2020 - March 2021 Paris, France
- Contributed to developing B2B & B2C operations in the EMEA and APAC region through retail channel acquisition (concept stores, department stores, brand showroom)
- Supervised 1 Intern
- Sales & Ops : sales Inventories, orders, replenishment, reports, logistics
- Marketing & PR : competitive analysis, rebranding and positioning strategies, product launches through 2 events, social media management
Sales and Operations Manager Assistant • Elie Top - Fine Jewelry
Sept 2019 - March 2020 Paris, France
- Monitored online activity of the partners' network 8 online retailers in Europe & North America
- Implemented retail & wholesale marketing activities partnerships with luxury hotels, malls, art exhibitions and online retailers
- Prospected and followed-up B2C customers in North America and Europe
- Led Operational Marketing & Sales : PDP management & optimization, sales monitoring & export admin
- PR Management : Organisation of 5 events & partnerships with VIPs
Communication & Events Project Manager • French Chamber of Commerce in Taiwan
Feb 2019 - Aug 2019 Taipei, Taiwan
- Created, organised and supervised 12 events in 6 months up to 500 guests gala, seminars, conferences, etc.
- Designed and promoted communication media
- Planned, sent, monitored invitations & assisted to sponsorship operations
- Managed 200 memberships and coordinated 3 projects with the sales & HR department
Education
2020 - 2021
University Paris Saclay (#13th World University - 2021 Shanghai Ranking)
Master's Degree (M2) - Strategy and International Management - High Honours
2018 - 2019
University Paris 12
Master's Degree (M1) - Management and International Business in China - High Honours
2017 - 2018
Chinese Culture University
Exchange year in Taipei, Taiwan
2015 - 2018
University of Lille
Bachelor's Degree in Foreign Languages Applied to Business (English & Mandarin) - High Honours
Skills
Adaptability & Flexibility Leadership Problem Solving Teamwork CRM (Salesforce, Eudonet, Pipedrive, Capsule) SaaS Automation Tools (Prospectin, Prospect.io, Papers, Lemlist, Phantom Buster...) MS Office Microsoft 360
Languages
French — Native English — Fluent (TOEFL iBT: 100) Mandarin - Intermediate (HSK 4) Spanish — Intermediate
