Candice C Chang
RROFILE
Experienced and energetic Marketer with seven years of experience on both sales & marketing functions. Work effectively managing projects from conception to completion.
Passion to make a difference, able to think strategically and possesses strong business acumen.
offline & online brand strategies / innovative marketing campaigns, project planning, brand communication.
工作經歷
Marketing Communication & PR Manager Deputy • Le Creuset
八月 2020 - 十二月 2020
Develop targeted marketing plans with a coherent integration of marketing tactics, event and
partnership activities to achieve business goals.
Lead the integrated project/program to improve the store operation, including external
newsletters, collateral and customer communication.
Initiate the new partnership program opportunities to do the creative co-op campaign.
Effectively deliver results of marketing objectives within the designated and agreed budgets.
Sr.Marketing Supervisor • Amway
七月 2017 - 八月 2020
July 2017 - August 2020
Amway , Taiwan Sr.Marketing Supervisor
Responsible for Amway Queen cookware category marketing and communication.
Effectively manage supporting team : 2 members
New product launch , incl. strategic planning , training , communication and promotional activities.
Communicate and follow up on the product quality/service issues with related
internal/external parties
Cooking related physical & online experience development :
Physical experience : Amway cooking studio Amcook Studio program : B2B target , provide cooking experience event for Amway distributor & general customer
Online engagement : Amcook Fb fan club & Amcook recipe site : provide Amway cookware
and product related , Fb fan club acts as a social playground to attract non-Amway members.
Remarkable projects :
- New product launch - Amway Queen cookware mini set 2020 May , a combination to fit
modern needs after last generation launch in ago
Sales performance : 1st month launch achieves 136 % of target , 2nd month achieves 98% of
target. New launch total revenue May to June reach NT$8.4M
- Amcook studio launch 2020 Feb : to create physical cooking experience
Open ceremony live stream view : 330 , 000 people
- Amcook Fb fan club 2019 March : social playground to engage with non-Amway member
Average monthly performance : Fan number grow : 200-400 people/month
Engagement rate : 12% benchmark 7-8%
Amway , Taiwan Business Opportunity Supervisor
Responsible for Amway brand awareness and favorability , recruitment target , renewal rate
achievement , distributor experience satisfaction
Develop , review , and implement new business strategies , cross work with muti-department
Marketing/Corporate Relation/Customer Experience
Third party cooperation - create new touching points with potential clients.
Remarkable projects :
- Amway Business opportunity favorability upgrade : planning and planning and execution.
Result : 2018 Amway Business opportunity with 5 % enhancement , Amway distributor image
with 7 % enhancement.
On 2019 , compare with same period last year 2018 Q1 vs 2019 Q1 , recruitment % grow 5%
-Cross-sector cooperation : KOL , Cheers
Account Supervisor • Trendyoung Marketing Group
一月 2015 - 三月 2017
Key Client : Suntory Taiwan, Luxgen, Microsoft Taiwan, Google Taiwan
Project Oriented : Development, production and delivery of projects from proposal right up to delivery
Base on advertising needs, working with AD planner/creative team to devise campaign which
meets the brief and budget
Effectively manage supporting team : 2 members
Meets operational standards by contributing financial information to strategic plans and
reviews; implementing production, productivity, quality, and customer - service standards
resolving problems
Management Associate • Ambassador Hotel
八月 2011 - 六月 2014
Crossed Department Training
Rotation among function in hotel
學歷
2009 - 2010
Queensland University
MSc. Business-International Hotel Mgt
2005 - 2008
Shih Chien University
B.A Restaurant/Institution Mgt
技能
語言
- Strategic Planning
- Relationship building and management
- Business Planning
- Business Development
- Digital Marketing
- Digital Strategy
- Communication Skills
- English — 專業
