Hsing-jung Chen
https://www.linkedin.com/in/capristarus/
[email protected]
+886953793975
Work Experience
Business Intelligence Analyst
Shopee Taiwan
Oct. 2019 ~ Present
- Responsible for Shopee livestream platform user growth, analyzing user behavior and frequency to initiate growth strategy, successfully increase 15% of active user rate by customer loyalty project.
Campaign Analyst
Appier Inc.
Jul. 2018 ~ Sep. 2019
- Analyzed and monitored the global digital ads campaign performance of 50+ accounts in JP/KR/TW; concentrating on gaming ones, along with e-commerce, social media, and other application. Clients include Cyber Agent, CyberZ, and BANDAI NAMCO, etc.
- Initiated optimization strategies to improve campaign performance by practicing media buying skills, acting as digital ads consultants for clients to accomplish marketing KPIs more efficiently.
- Researched for the best digital campaign pattern to make online growth by daily operation; familiar with digital ads concepts like adnetwork, RTB, and Facebook.
Account Manager
Ubereats Taiwan
Sep. 2017 ~ Apr. 2018
- Monitored the operation performance of 1500+ restaurants in 4 cities; acted as market development consultant by analyzing data of target groups to develop optimized business strategies for restaurants in food delivery market.
- Accelerated revenue growth of long tail restaurants by 5%~8% within 6 months by introducing new operational enhancement plans; successfully increased the average orders/trips of the last 80% restaurants of total 80-100 per week.
- Built up the restaurant funnel conversion dashboard and analyzed 4-steps conversion actions to figure the audience behavior; successfully boosted the restaurants conversion rates from avg. 25% to 33% within 4 months by initialing new operational strategies.
Marketing Intern Lead
Ubereats Taiwan
Dec. 2016 ~ Sep. 2017
- Originated official social media and ads serving strategies; greatly improved the digital performance by over 300% increase of Facebook followers and engagement rates.
- Managed TW Eats Creative Center; completing digital content guideline and social media playbook for evergreen usage.
- Initiated 3 main holiday online campaigns; successfully boosting trips by 15%~25% of selected restaurants, with 50,000+ online participants.
Account Executive Intern
BBDO Worldwide
Jul. 2016 ~ Aug. 2016
- Supported account manager of VISA by monitoring the media spend and budget; collected all the information into the quarterly reports of 2016 Q3.
- Collaborated with Mobil planning team to figure the B2C audience insight by analyzing 500+ questionnaire surveys; successfully proposed the new marketing insights to clients.
- Operated BenQ's digital content strategies on official website by assisting clients to decide the creative appearance and topic settings.
