Catherine Lin
Associate Performance Consultant
Taipei City, Taiwan
I have over 8 years of experience working in the digital marketing industry.
Currently, I work as a Performance Consultant for LINE Corp. to help the sales team to manage and optimize online media campaigns via LINE products. Proficient in data analysis and strategy planning, good at handling multiple tasks with cross-functional teams as well.
Previously worked at iProspect as an Account Manager. Operating ad accounts from multiple channels and leveraging ad performance regarding clients' business goals. Good at communication and building good relationships with clients. Also, I am an orientation trainer for teaching product knowledge to newcomers.
I am passionate about data analysis and eager to explore more possibilities in that. Hope I can dedicate my experience to sharing the findings with the company and leveraging the benefits!
Competencies: LINE ads products(Official Account, Sponsored Stickers... etc.), SEM, Google AdWords, Facebook Ads, Yahoo Bing Ads, Yahoo Native Ads, Google Analytics, Tableau, Excel pivot, Word, PowerPoint
Achievements
- - 80% YoY revenue increase in 2020 on LINE Ads Platform by doing data analysis.
- - Revenue generated over a million dollars at one time through a comprehensive performance assessment.
- - Created a million app installs with a low cost reduced by 50% lower than expected.
- - Help advertisers to make orders over 100% and reduce ROI by 50%.
- - Optimize internal operation SOP and make 50% up faster and make almost 100% accuracy rate to benefit the team work more efficiently.
- - Won a personal bonus in the sales department for two consecutive years (2019&2020) for being a good team player.
Work Experience
Associate manager Performance Consultant/Account manager/Sales Specialist
LINE Corporation
四月 2018 - Present
Taipei, Taiwan
- Collaborate with sales and PM teams to plan the marketing strategy of LINE Products.
- Make an analysis report from internal data bases and deliver useful insights to the stakeholders.
- Implement and boost the pilot cases when new functions are launched.
- Manage and communicate with key clients to work efficiently and optimally by deepening the relationship to increase retention as well as grow revenue.
- Diagnose the ads issue and find out the best solution to fix it.
- Trainer of the online course for entry-level advertisers.
Senior Media Buyer
General Mobile Corporation
十一月 2016 - 三月 2018
Taipei, Taiwan
- Manage and analyze online media campaigns across various traffic sources to catch more traffic and help the department to leverage the profit as much as we can.
- Data mining and providing marketing suggestions to the department head.
- Strategy media plan based on app category or advertiser's industry/country.
- Main focus paid media such as Google AdWords, Facebook, Twitter, Amazon
Account Manager
IProspect WIS
十二月 2013 - 七月 2016
Taipei, Taiwan
- Manage online media campaigns including Google Ads & Yahoo Bing ads and optimize ad performance to achieve the Advertiser's KPIs.
- Build and maintain good client relationships from various verticals.
- Provide marketing suggestions to help advertisers make business decision.
- SMB is the major group that we serve.
Core Competencies
- Good Team Player/ Stress Resistant
- Client Relationship /Cross Functional Communications
- Analytic Problem Solving / Logical Thinking
- Critical Thinking and Problem Solving
- Project Management Skills
- Good Time Management
- Marketing Strategy
Language
- English — advanced
- Chinese — Native
Skills
- Data Analysis
- Data Visualization
- Tableau
- Pivot Tables
- Google Ads
- Google Analytics
- LINE ads
- Facebook ads
- Yahoo Bing! ads
學歷
2009 - 2013
