Chia Ying Wu
[email protected] • +447454634805 • Norwich, UK
Having obtained my Master’s Degree in United Kingdom in University of East Anglia. I have a positive working attitude, possess marketing knowledge and good communication skills. I like to try new things and try to keep growing.
Skills
•Strategy Marketing Management- Brand analysisSOSTAC, SWOT, 4Ps Analysis, Brand analysis
•Creativity- Copywriting for advertisement campaign
•Computer skill- Adobe Illustrator, Adobe Photoshop, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, GarageBand, Imovie •Language- Mandarin, Taiwanese, English
•Writing Skills- “HKRS Radio” Program Planning Editor and Reporter, Facebook Fan Page editor
•Hosting Skills- LIVE host for the HKRS Radio and “Hua Yun” singing competition
•Design Skills- Design the HKRS cool-card, radio anchor election poster
Education
University of East Anglia, Norwich, United Kingdom, 2016-2017
MSc- Marketing
University of The Arts London, London, United Kingdom, 2017
Short course-Fashion Drawing
Chinese Culture University, Taipei, Taiwan
2011-2015 Bachelor of Journalism
Experience
PChome Online Inc, Taiwan, Aug 2015 - Mar 2016
Copy Editor (PT)
Homepage backstage editing, keyword marketing campaign, FacebookFan page management. With precise word descriptions, fans shared the posts over and over again to reach the greatest marketing outcome for the company.
-Select users’ blogs and summarise the content to put keywords on homepage
-Analyse the insight of Fans page users action
-Compose the social media post which is linking to the product
-Promote marketing campaign, to do the copywriting for advertisement campaign
-Edit the searching engine keywords
Fatal Obsession, LLC, United States of America, Jun 2014 - Jul 2014
Intern-marketing assistant
-Promote the advertisement with social media
-Collect fashion information
-Classify the merchandise
-Assist official shot work photographer to complete filming work
Hua-Kang radio station (HKRS), Taiwan, Sep 2013 - Jun 2014
Intern-reporter and host
-Interview and compose a press release
-Make the production of radio programs
-Host and edit the radio programs
-Design events posters and cool card for radio station.
GIRL’S WARDROBE, Taiwan, Jul 2013 – Sep 2015
Founder and Buyer
Clothing retail on Facebook Fan Page, reach more than 9000 people to like our page.
-Select the product which is suitable for our brand
-Negotiate the price with suppliers
-Analyze customers demand
-Develop brand awareness
-Process and record the orders
OTHER EXPERIENCE
•Taiwan Cancer Friend New Life Association volunteer
•Chinese Culture University Journalism Student association
member
•NO.2014 HKRS Anchor Competition Top Ten Finals
•University of East Anglia Art Society member
•University of East Anglia Taiwanese Society member
INTEREST
Painting, Movie, Photography, Fashion, Dancing, Movie, Music, Swimming, Travel
