Assumption University, Thailand , May, 2016 - May, 2018 

Individual Research topic on “A study of Factors Affecting EDM (Electronic Dance Music) Festivalgoers’ Behavioral Intention by Adopting Experience Marketing Theory”.

National Chiao Tung University, Taiwan, Sep, 2008 - Jun, 2012

Courses included languages, literature and linguistic.   

Activities:

• Chorus
• Pop Dancing
• English Meetup
• Graduation Play -"Mousetrap" by Agatha Christie

KOL Management manager

Global Jet E-commerce Thailand , May 2021 ~ Aug 2021

- Recruit and lead a new team for KOL management agency.
- Scout and recruit KOL and livestream host.
- Livestream host training and training material preparing.
- Set up a Line open chat to obtain over 200 KOC database.
- Executed DJI portable camera launch KOL plan, worked with 7 Thai KOL to public videos on YouTube, Facebook, Instagram and Tiktok and reach over million exposures.

Video and Livestream Production Team Lead 

Pomelo Fashion , Jul 2020 ~ Mar 2021

- Branded livestream strategy planning.
- Produced over 30 video contents and over 150 livestream shows.
- Special events livestream planning.
- Cross-functional communication.
- Collaborated with Thai KOL and celebrity.
- Social media, push notification and marketing assets planning to increase livestream traffic.
- Supervised Singapore and Indonesia office on livestream production.
- Livestream and sales data analysis.
- Prepared weekly, monthly and quarterly report.

PR & Marketing Senior Associate

Pomelo Fashoin , Jan 2020 ~ Jul 2020

- Established in-app livestream shoppable channel.
- Followed up in-app livestream system development and UX/UI design.
- System testing.
- Operated OBS and multi-platform livestreaming.
- Video and livestream content planning and production.
- Arrange video and livestream schedule.

Editorial Senior Associate 

Pomelo Fashion , Nov 2018 ~ Jan 2020

- Chinese website localization.
- Chinese website and app launch testing.
- Simplified/Traditional Chinese copywriting and translation (Email,
website, press release, and other marketing assets).
- Participated in creative meeting to plan for new marketing direction,
brand collection and product naming.
- Followed up deadline and progress.

Senior Event Manager 

力譔堂整合行銷 CSR-TAIWAN Summit Brand Marketing, Sep 2013 ~ Nov 2015

- Public art and culture events planning and execution.
- Lead and supervised over 20 events, include performance, press conference, exhibition, workshop and so on. Such as Taichung Jazz Festival and Chiayi City International Band Festival.
- Coordinated and managed the whole event planning and execution process with related parties.
- Managed artist hospitality, backstage and production crews.

Sales Assistant 

中志實業股份有限公司 Tiong Chin Enterprise, Nov 2012 ~ May 2013

- Managed customer orders and shipments.
- Conducted textile test and quality control.
- Managed warehouse stock and production.