Changhua, Taiwan
+886 905-201-984
Individual Research topic on “A study of Factors Affecting EDM (Electronic Dance Music) Festivalgoers’ Behavioral Intention by Adopting Experience Marketing Theory”.
Courses included languages, literature and linguistic.
Activities:
- Recruit and lead a new team for KOL management agency.
- Scout and recruit KOL and livestream host.
- Livestream host training and training material preparing.
- Set up a Line open chat to obtain over 200 KOC database.
- Executed DJI portable camera launch KOL plan, worked with 7 Thai KOL to public videos on YouTube, Facebook, Instagram and Tiktok and reach over million exposures.
- Branded livestream strategy planning.
- Produced over 30 video contents and over 150 livestream shows.
- Special events livestream planning.
- Cross-functional communication.
- Collaborated with Thai KOL and celebrity.
- Social media, push notification and marketing assets planning to increase livestream traffic.
- Supervised Singapore and Indonesia office on livestream production.
- Livestream and sales data analysis.
- Prepared weekly, monthly and quarterly report.
- Established in-app livestream shoppable channel.
- Followed up in-app livestream system development and UX/UI design.
- System testing.
- Operated OBS and multi-platform livestreaming.
- Video and livestream content planning and production.
- Arrange video and livestream schedule.
- Chinese website localization.
- Chinese website and app launch testing.
- Simplified/Traditional Chinese copywriting and translation (Email,
website, press release, and other marketing assets).
- Participated in creative meeting to plan for new marketing direction,
brand collection and product naming.
- Followed up deadline and progress.
- Public art and culture events planning and execution.
- Lead and supervised over 20 events, include performance, press conference, exhibition, workshop and so on. Such as Taichung Jazz Festival and Chiayi City International Band Festival.
- Coordinated and managed the whole event planning and execution process with related parties.
- Managed artist hospitality, backstage and production crews.
- Managed customer orders and shipments.
- Conducted textile test and quality control.
- Managed warehouse stock and production.
Event/Livestream/Video
Public music event
Main arena performances across 2 weeks
Music event, craft market and gourmet market
Activities/workshop/competition
Millions of visitors
2015
2014
2013
Livestream channle of Pomelo Fashion
Facebook/IG/in-app Live
Lifestyle/Styling/Hardsell/Special Event
Film, direct and edit
Zero budget video
Differ from the official branded video, this video was produced in a more casual way to be more related to our customers.
9 hours livestream marathon
Pomelo girls on missions video series
Flash Sale live
Games
Giveaway
In-app livestream provided weekly interactive live shopping experience.
Collection pre-sale collab with brand presenter.
I did all things related to live in multiple channel, included Facebook, Instagram, TikTok and in-app.