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Fei Chen Huang (Stella)

Event/Livestream and all things about marketing   

With 5 years of experience studying and working oversea, fluent in Chinese, English and Thai, I am full of passion and proactively looking for opportunities to take new challenges. I am an adaptable and performance-oriented professional and continuously to uncover my capability. Recently just got back to Taiwan from Thailand, looking forward to my next chapter of my career. 

Changhua, Taiwan

+886 905-201-984

[email protected] 

Education 

Assumption University, Thailand , May, 2016 - May, 2018 

MBA Marketing 

Individual Research topic on “A study of Factors Affecting EDM (Electronic Dance Music) Festivalgoers’ Behavioral Intention by Adopting Experience Marketing Theory”.

National Chiao Tung University, Taiwan, Sep, 2008 - Jun, 2012

BA Foreign Language and English Literature 

Courses included languages, literature and linguistic.   

Activities:

  • Chorus
  • Pop Dancing
  • English Meetup
  • Graduation Play -"Mousetrap" by Agatha Christie

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Graduation Play 
"Mousetrap" by Agatha Christie
 

  • Member of PR 
  • Acted the role of  Christopher Wren

Work Journey 

KOL Management manager

Global Jet E-commerce Thailand , May 2021 ~ Aug 2021

- Recruit and lead a new team for KOL management agency.
- Scout and recruit KOL and livestream host.
- Livestream host training and training material preparing.
- Set up a Line open chat to obtain over 200 KOC database.
- Executed DJI portable camera launch KOL plan, worked with 7 Thai KOL to public videos on YouTube, Facebook, Instagram and Tiktok and reach over million exposures.

Video and Livestream Production Team Lead 

Pomelo Fashion , Jul 2020 ~ Mar 2021

- Branded livestream strategy planning.
- Produced over 30 video contents and over 150 livestream shows.
- Special events livestream planning.
- Cross-functional communication.
- Collaborated with Thai KOL and celebrity.
- Social media, push notification and marketing assets planning to increase livestream traffic.
- Supervised Singapore and Indonesia office on livestream production.
- Livestream and sales data analysis.
- Prepared weekly, monthly and quarterly report.

PR & Marketing Senior Associate

Pomelo Fashoin , Jan 2020 ~ Jul 2020

- Established in-app livestream shoppable channel.
- Followed up in-app livestream system development and UX/UI design.
- System testing.
- Operated OBS and multi-platform livestreaming.
- Video and livestream content planning and production.
- Arrange video and livestream schedule.

Editorial Senior Associate 

Pomelo Fashion , Nov 2018 ~ Jan 2020

- Chinese website localization.
- Chinese website and app launch testing.
- Simplified/Traditional Chinese copywriting and translation (Email,
website, press release, and other marketing assets).
- Participated in creative meeting to plan for new marketing direction,
brand collection and product naming.
- Followed up deadline and progress.

Senior Event Manager 

力譔堂整合行銷 CSR-TAIWAN Summit Brand Marketing, Sep 2013 ~ Nov 2015

- Public art and culture events planning and execution.
- Lead and supervised over 20 events, include performance, press conference, exhibition, workshop and so on. Such as Taichung Jazz Festival and Chiayi City International Band Festival.
- Coordinated and managed the whole event planning and execution process with related parties.
- Managed artist hospitality, backstage and production crews.

Sales Assistant 

中志實業股份有限公司 Tiong Chin Enterprise, Nov 2012 ~ May 2013

- Managed customer orders and shipments.
- Conducted textile test and quality control.
- Managed warehouse stock and production.


What I have accomplished

Event/Livestream/Video

Projects 02 00@2x

2015 Taichung Jazz Festival 臺中爵士音樂節​

Public music event

Main arena performances across 2 weeks

Music event, craft market and gourmet market 

Activities/workshop/competition 

Millions of visitors

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2015 Taoyuan Art Tour ​ 
 桃園藝術巡演 
2014 Taipei Hakka Festival  ​
臺北市客家文化節​ 

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 Participated Projects

2015 

  • Children's Day Celebrate Activities 兒童節系列活動 
  • Elderly Health Promotion National Contests 老人健康促進全國競賽活動 
  • Disability Literary Awards 文薈獎─全國身心障礙者文藝獎 
  •  Taipei Hakka Traditional Cultural Beliefs Activities臺北客家傳統文化信仰系列活動 
  • Welfare Institutions for Disabled: Sales Promotions of Autumn Festival Gift set 身心障礙福利機構秋節禮盒促銷活動 

2014

  • Forever Young─ Erping Tsai Personal Exhibition 永遠的青春─蔡爾平個展 
  • Youth Campus Illustration Exhibition 青春校園插畫展 
  • Golden Eagle Award Ceremony 身心障礙楷模金鷹獎表揚典禮 
  • 9th Tien Te Lee Award 永信李天德醫藥科技獎頒獎典禮 
  • Elderly Health Promotion National Contests 老人健康促進全國競賽活動 
  • Disability Welfare Agencies: Sales Promotions of Autumn Festival Gift set 身心障礙福利機構秋節禮盒聯合促銷活動 
  • Taipei Hakka Traditional Cultural Beliefs Activities臺北客家傳統文化信仰系列活動 
  • Taipei Hakka Arts Feast 客家館室藝文-客饗臺北 ​
  • Taichung District Shopping Festival 臺中購物節 
  • Taichung Public Concert 臺中市民音樂會 
  • National Taichung Theater Inauguration Ceremony 臺中歌劇院落成典禮 
  • Chiayi City International Band Festival 嘉義市國際管樂節 
  • Taichung Jazz Festival 臺中爵士音樂節 
  • International Drum Arts Festival 新北市國際鼓藝節 
  • Taoyuan Art Tour 桃園藝術下鄉 
  • Taoyuan City Military Dependents' Village Culture Festival 桃園眷村文化節 

2013 

  • Taoyuan Band Festival 桃園管樂節 
  • Golden Eagle Award Ceremony 身心障礙楷模金鷹獎表揚典禮 
  • Fall Jazz Festival
  • Chris Botti Fall in Love with Jazz Concert 


Projects 00 00@2x

Pomelo:Live

Livestream channle of Pomelo Fashion 

 Facebook/IG/in-app Live

Lifestyle/Styling/Hardsell/Special Event

Check some videos
Projects 00 00@2x

Pomelo x Grab

New Collection Video for Social

Film, direct and edit

Zero budget video

Differ from the official branded video, this video was produced in a more casual way to be more related to our customers.

Watch Video
Projects 00 00@2x

9.9 sales 9 hours livestream

9 hours livestream marathon 

Pomelo girls on missions video series

Flash Sale live

Games

Giveaway

Take a Look
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Live

In-app livestream provided weekly interactive live shopping experience. 


Collection pre-sale collab with brand presenter. 


I did all things related to live in multiple channel, included Facebook, Instagram, TikTok and in-app.  

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