Celia Tombalakian
Celia Tombalakian leads companies to new levels in beauty, consumer health, dermatology and medical aesthetic device sectors. She is recognized for quickly impacting product marketing, having been tapped to lead marketing integration for acquisitions across the J&J corporate portfolio. Furthermore, she is skilled in drawing high yield strategies from consumer insights and marketplace data. Blending creativity, strategy, and Six Sigma discipline with subject knowledge, emotional intelligence and collaboration, she delivers in...
Marketing Innovation - Conceived and implemented customer intelligence platform; Imbued voice of the customer in marketing ; Launched first day and night packaging for OTC medicine; Built category share to #1.
Digital Savviness - Secured funding for and established first consumer facing interactive platform and e-commerce capabilities on acquisition; Overhauled website, incorporating award winning live e-learning; Developed first-ever consumer facing website on several DTC projects.
Business Acumen – Participated in and contributed to multi-million-dollar mission-critical initiatives in sales, sales management, M&A integration, regional and global marketing; Has expansive media training; Experienced in public presentations.
Functional Agility - Promoted to create new business development capability as company’s blockbuster product was coming off patent; Selected for global team training employees on product launch processes and tools; Chosen for and certified in Six Sigma training.
Additional expertise…
• Marketing Planning and Execution
• Digital Marketing and Social Media
• Marketplace Analytics
• Portfolio Strategy
• Innovation Pipeline
• New Products
• Consumer Insights
• Creative Development
• P&L Management
• Business Development
• Forecasting
- Hard As Nails: How Sally Hansen Blazed The Beauty Industry Trail
- Why beauty brands are shifting their focus from the feed to Instagram Stories
- Does Your Brand Experience Align with Customers’ Voices? Elizabeth Arden Shows How
- Protect Your Brand with Elizabeth Arden
- How customer intelligence can protect your brand: Insight from Elizabeth Arden and Pet Supplies Plus
- Blood banks: an interview with Celia Tombalakian
Contact Email: [email protected]
New York, NY, US
Experience
December 2017 - present
Vice President, Global & US Marketing
COTY, Inc.
May 2013 - December 2017
Senior Director, Global Consumer Insights And Product Innovation
Elizabeth Arden
Elizabeth Arden is a global prestige beauty company with businesses in skincare, color cosmetics and fragrance categories globally.
Jan 2012 - May 2013
Group Director, Worldwide Marketing, Transfusion Medicine
Johnson & Johnson
Otho-Clinical Diagnostic
Prior to working at Elizabeth Arden, Ms. Tombalakian worked as Group Director, Worldwide Marketing at Johnson & Johnson in their device sector on a business valued at over a half billion dollars.
Sep 2010 - Dec 2011
Director of Marketing
Johnson & Johnson
Mentor Worldwide, LLC
Ms. Tombalakian was appointed to create the region’s first marketing department following JNJ’s acquisition of Mentor Worldwide, with a mandate to develop the team’s internal capabilities and accelerate revenue. She drove high yield marketing programs with accelerated timeframes and limited resources.
2007 - 2010
Director, Global Consumer Marketing
Johnson & Johnson
Neutrogena
Ms. Tombalakian managed integration of category and drove market and brand development while at Neutrogena. She also oversaw global insights to inform key strategies on brand positioning, pricing, segmentation, and go-to-market plans.
2006 - 2007
Director, New Business Development
Johnson & Johnson
Janssen Pharmaceutical
Ms. Tombalakian was promoted to create new business development function as the company’s blockbuster product was coming off patent. She evaluated countless consumer wellness NBOs across categories and white space. She also headed up early commercialization on upcoming dermatology products.
2003 - 2006
District Sales Manager
Johnson & Johnson
Janssen Pharmaceutical
Ms. Tombalakian was appointed to accelerate sales of a low-performing district. She recruited, coached, and led a team of 12 sales professionals, developed sales forecasts, and guided her team in improving results and achieving aggressive revenue goals.
