Chairat Chen

I work in marketing, advertising, and customer relationship development. My key strategy in is empathy and emotional intelligence. 

In late 2020, I was also a small business owner and founder of a passion project - Ele., a Taiwanese CBD start-up. 

Floor 3, No. 374, Section 2, Neihu Rd., Neihu Dist., Taipei City 114, R.O.C
[email protected]

    

Skills

  • Writing/Editing
  • Digital Marketing
  • Operations Management
  • Project Management

Tools & Competencies

  • JIRA
  • Photoshop
  • Canva
  • Google Analytics
  • Facebook Ads
  • Google Ads
  • HootSuite
  • Premier Pro
  • Mailchimp

Languages

  • English — Native or Bilingual
  • Thai — Native or Bilingual
  • Chinese — Professional

Work Experience

Marketing and Affiliate Manager

Xinli Luck 18  •  February 2022 - Present

• Managed every marketing aspect and all social media for three sportsbooks, including OTSO, Betlead, and GUGOBET for the Philippines and India region
• Acquired 8 different affiliate channels and broke even within 3 months of work
• Brought in an average of 230% return in spending in the form of deposits through cooperation with local KOLs within 6 months of work
• Performed competitor marketing analysis, gathered feedback, and coordinated with multiple departments to optimize website user experience
• Reported on affiliate marketing performances and KOL expenditures with ROI on a monthly basis

Media Marketing Coordinator

asmag.com  •  October 2021 - Dec 2022

• Created media and exhibition marketing collaterals, including but not limited to Eblasts, banners, brochures, and poster mockups
• Managed media buying, trading, and partnership for local and oversea exhibitions (e.g. Intersec)
• Coordinated printing and oversea shipping of marketing collaterals for local and oversea exhibitions
• Reported weekly newsletter, targeted email marketing campaign, website, ads, and banner performances on a weekly basis 

Global Marketing Manager

EsportsBet.io  •  October 2021 - Jun 2022

• Grew website membership to 25k in the first year of launch
• Managed day-to-day Discord and website operations, including customer service and payment
• Coordinated international communications for backend, frontend, and compliance updates
• Served as PIC for brand communication with Esports media, KOLs, and partners (e.g. Dot Esports)
• Devised all written materials, including press releases, talking points, and daily Esports predictions content
• Oversaw campaigns, advertising, community events, and significant collaborations
• Reported all marketing/operations progress and milestones to Marketing Executive, CEO, and majority shareholder weekly/quarterly/annually

Global Marketing Assistant Manager

EsportsBet.io  •  June 2021 - October 2021

• Grew Discord membership by 6k in the first year of launch and managed its server and customer service operations, including deposits, withdrawals, and Compliance escalations
• Oversaw all types of advertising and A/B testing on social media and Google
• Installed Google Analytics and integrated Facebook pixel for ad optimization and conversion tracking
• Devised B2C marketing campaigns and EDMs with key Esports media for promotions, customer acquisition, and retention
• Sourced, generated and followed up on all leads for business development, KOLs collaborations, and media buying
• Gathered customer feedback and market insight to improve website performance and customer conversion/retention

Co-Founder, CEO

Ele. Naturals  •  October 2020 - April 2021

A Taiwanese brand with the goal of pushing the local CBD (Cannabidiol) industry further, Ele. supercharge essential oils and fragrances with raw CBD ingredients sourced from the U.S. to deliver MIT products that are not only powerful, but also easy to integrate to everyday life.
• Co-Founded startup and grew business from zero to revenue of ~120,000NTD per month with a team of 5
• Built and maintained professional relationships with potential clients and investors, including Pinkoi and 優富生活商城
• Implemented business plan and strategy based on market research and legal consultation to identify business opportunities and gaps in the market
• Participated in all aspects of business development from market research, finance, supply chain management, manufacturing process, marketing, and operations
• Oversaw all facets of the company's B2C and B2B direction

Digital Marketing Specialist

BenQ Corporations  •  March 2019 - July 2020

• Devised Social Listening/Response marketing campaign on Reddit for the new BenQ EX2780Q and EW3280U monitors to monitor volume of discussions, customer outreach, and sales during COVID-19
• Analyzed the effectiveness of marketing campaigns and communicated findings to cross-functional teams
• Wrote website and product copies, including BenQ official COVID-19 statement for manufacturing and service-related issues
• Analyzed effectiveness of marketing campaign and communicated findings to cross-functional teams
• Revamped website and product FAQ based on feedback gathered globally
• Managed BenQ social media accounts and communities in key monitor and projector social network forums, including Reddit, Linus Tech Tips, and AVForums

Associate Customer Service Representative

Blizzard Entertainment  •  April 2017 - January 2018

• Provided epic customer support for all tech and general issues in all Blizzard's game IPs across the ANZ/SEA region through tickets, live chats, and callbacks
• Averaged 84% in CSAT and 90% in first contact resolution
• Served as PIC for Thai cases whenever applicable

Education

Shih-Hsin University

English Studies, BA  •  2012 - 2017  •  3/4 GPA

• Participated and co-chaired over 10 Model United Nations (MUN) conferences
• Led a school delegation to National MUN (NMUN) conference at the UN General Assembly in New York
• Hosted MUN workshops on public speaking, academic writing, and key historical events 

Thai-Chinese International School

High School Diploma  •  2004 - 2012  •  2.8/4 GPA

• Participated in over 100+ hours of community service with Thai Red Cross Foundation and Habitat for Humanity
• Enrolled in AP Language & Composition and Ethics

Honors & Awards

Best Diplomacy

Issued by Pan Asia Model United Nations (PAMUN) 2016 - Dec 2016
Myanmar delegation of AEAN Regional Forum Committee

Best Delegate

Issued by Asia-Pacific Model United Nations Conference (AMUNC) 2016 - Jul 2016
German delegation of United Nations Office on Drugs and Crime

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