Hou, Yu-Tung ( Charlotte )
Education Consultant / Marketing and Event Planning Specialist
Taipei, Taiwan +886 932840104 | [email protected] |
I currently work as an Australian education consultant. I have a strong learning ability that enables me to start consultation in 2 months. I am good at coordinating and communication skills, which allows me to remain a higher conversion rate than average. With professional English writing, communicating and presentation skills, I'm responsible for interpreting in student recruitment events and being assigned as PR and event host.
Simultaneously, I am part-time as a marketing and event planner at Stanley English. I am mainly in charge of social media operating includes creating and editing content for the Official website, Instagram, and Facebook page. Also, assisting in branding establishment, which achieved the first-time full class and raised ten times followers on Instagram in 1 month.
I can adapt to different cultures and working environments since I have plenty of overseas experiences, including studying abroad for two years in the USA and Finland respectively, working as an intern and English teacher assistant in Japan and Russia, also volunteer in Nepal. During my free time, I enjoy self-learning and was awarded a Certificate in Marketing Analytic from Coursera and continue learning Spanish during my free time.
Experience
Australia Education Consultant
- Responsibilities
- Conducting researches for university, workforce, employment rate, and salary in AU
- Competitor analysis, popular degree analysis, and industries analysis
- Long-term customer relation maintenance (coordinate and communication on the daily issue, follow up on customer satisfaction, and handling complaints)
- Event management for seminars, workshops, and student recruitment days
- Revising application documents includes a personal statement, CV, resume, and genuine temporary entry statement for AU visa
- Contact window between universities and the company
- Achievements
- Awarded QEAC certificate and conduct the first consultation in 2 months which is faster than the average
- Maintain 80% conversion rate before the COVID-19 when the average conversion rate is 60%
- Assigned as company representative to attend University of Melbourne education training
Marketing and Event Planning Specialist
Mar. 2020 - now｜Stanley English｜Taipei, Taiwan
- Responsibilities
- Marketing (competitor researches and analysis, assist on branding, public relation, and marketing campaign, cooperation with cyber celebrities and bloggers, yearly activities planning and conducting)
- Social media management (content creating and writing for official website, Instagram and Facebook, Line@ management)
- Human resource management (teachers recruitment, assist on course construction, coordinator for English teacher and Taiwan staff, B2B cooperation and development)
- Achievements
- Achieve first full class
- To grow ten times more followers to 1000 followers on Instagram in the first month, which becomes our main customer channel. We have built 30,000 followers and continually gains 5% daily.
Outbound Meeting and Incentive Travel Specialist
Jul. 2018 - Feb. 2019｜Lion Travel|Taipei, Taiwan
- Responsibilities
- B2B Cold-calling
- Project Planning on customized larges outbound incentive travel (people from 500 to 900 or above)
- Early-stage control and planning (enterprise bidding, proposal briefing, and presentation, budget planning, propaganda editing, event planning, concept creating)
- Middle stage contact window and executing (customized itinerary planning, coordinator between customer, outbound local supplier and cross-department communication, contact window for outbound suppliers includes transportation, accommodation, and catering)
- On-site Management (crew and time management, emergency and crisis handling and tour leader administration to make sure thing goes as planned)
- Late-stage following (CRM, benefit assessment, entry-level accounting management, maintain a long-standing relationship with suppliers)
- Achievements
- Successful referral Starflyer Airline Company operates with Lion and travel and development new travel products.
- Newbie top sales
Ground Staff Intern
Jan. 2018 - Mar. 2018｜StarFlyer｜Kitakyushu, Japan
- Responsibilities
- Marketing (official website content editing and interpreting and Chinese slogan
- Aerodrome service for non-Japanese customers
- Achievements
- Proposed a Taiwan-Japan travel plan to the Kitakyushu Tourism Bureau of Japan, which was successfully exposed in four local newspapers and a TV station in Kitakyushu, and was invited as a representative of Taiwan to meet with the mayor of Kitakyushu.
Skills
Language
- Chinese (Native)
- English (professional) TOEIC 905 / IELTS 6.5
- Spanish (Basic）
Certificates
- Certificate of Marketing Analytic (Coursera)
- Qualified Education Agent Counsellor
- Bureau of Foreign Trade - Certification in MiICE Professional
- Certificate in Taiwan English Tour Leader
- Taiwan English Tour Leader License
- Certificate in Taiwan English Tour Guide
- American Hotel and Lodging Certificate
Education
International Toursim Management
Sep. 2014 - Jun. 2018｜Tamkang University｜Yilan, Taiwan
- Full-founded exchange student
- Vice president in student association and ambassador club
Full-founded Exchange Student in Finland
- Champion of Slovenia "HOTS" Hotel Management Competition
- Nomination in 76 hours Start-Up Business Competition
Exchange Student in United States
Jul. 2011 - Jun. 2012｜Cy-Lakes High School｜Texas, USA
- Awarded President Obama Excellent Exchange Student
Special Experience
Representative of Taiwan in International Meeting and Exchange Program
Nov. 2018｜Youth Development Administration｜Taiwan
Cultural exchanging, discuss youth developments, and public affairs participation with global representatives
Interpreter and Front Desk in 13th ACOMS
Nov. 2018｜Asian Congress on Oral and Maxillofacial Surgery, ACOMS｜Taiwan
Assisting guest check-in, interpreting, speeches process and on-site flow planning
Russia English Assistant
Jul. 2014 - Aug. 2014｜Summer Science Youth Camp｜Volgograd, Russia
Planning for English course structure, evening party, and Taiwan-Russia cultural exchange activities
Volunteer in Nepal
Jan. 2015 - Feb. 2015｜Waker Group｜Nepal
English course structuring and syllabus planning
