Hello! I am Charlotte Wu. I have 10+ years of marketing experience.
My majority fields are Paid-ads, Social media, SEO, OMO, and data analysis.
I am currently an Assistant Digital Marketing Manager at Carnival Industry Corp. Alongside the 54 years history of Carnival, I am excited to bring up the digital strategy to the company and the brand. My works in Carnival are various, from website to e-commerce and data analysis to OMO building. I am delivering a younger brand image to men who are now between 30 to 50 years old. Nonetheless, the primary source of revenue comes from offline stores, I am striving to pull up online sales to verify the effort of brand refreshing. Since my onboarding, the online sales have had a 4-times growth with an excellent ROAS OF 25.
Throughout my career as an entrepreneur, consultant, and office worker, my focus has been on digital marketing. Witnessing and understanding the industry's transformation, I have realized marketing is no longer a department of creating exposures but an explorer responsible for carving new roads.
Learning GA, GSC, and GTM built my foundation in data analysis. Every insight should come from data, and all data should be clean. Studying and performing paid ads and holding events helped me construct the face of customers. Powers contained within graphics and copywriting should be tested and viewed separately.
O2O and OMO tools gradually visualize the action points of customers. But the customers should be viewed as human beings because they could have different feelings toward the brand in different scenarios; correctly tagging their behaviors is the key to viewing a customer as a whole person.
My experience covers different industries. Thanks to my diverse thinking, I have achieved outstanding results in all of them. If you are interested in me, please get in touch with me.
I am looking forward to creating the future with you.
Professions and skills
Outbound & Inbound Digital Marketing
1. Compose omni marketing channel exposure schedule.
2. Meta (Facebook) ads.
3. Google ads.
4. SEO (Technical SEO、Content SEO)
Building Offline-merge-online (OMO) traffic cycle
1. Construct OMO tracking routes.
2. OMO events.
3. Performance analyze and optimize.
Data Analyze
1. Unveil target audience segments
and customer persona through GA (Google Analytics).
2. Collet in-depth data by using GTM (Google Tag Manager).
3. Expand brand territory and
interests by understanding data.
Operate cross-border e-commerce platform
1. Amazon.com operation.
2. Marketing on Amazon.com
through keywords and listing.
Leadership and Task Management
1. Bring up goals and stages for the team.
2. Horizontal communications.
3. Goal completion and performance fulfillment (PDCA).
Certifications
[ SEO Planner ] of ASIA Search Marketing Association, Dec 2018.
MOZ SEO Expert
(25th Oct, 2018)
Work Experience
Assistant Digital Marketing Manager
Carnival Industry Corp.(嘉裕股份有限公司)
Sep, 2021 until Now
In responsible for 3 brands, Carnival (OMO,branding & performance marketing ),Faceo（performance marketing )and Zhuori(OMO,branding & performance marketing).
- Plan and execution of marketing strategy.
- Brand growth: offline and online.
- Import marketing tools: GSC, GA, LIHI, GTM, Hotjar, Google Optimize.
- Online Ads: Meta (Facebook), Instagram, Google.
- SEO.
- OMO: LINE OA, Taggin, Omnichat.
- Annual average ROAS 25 (Google ads)/ ROAS 8(Meta ads) .
- Builing marketing automation mechanism by using LINE and App.
- Website traffic growth from under 1,000 to over 10,000 visits per month.
Digital Marketing Department Senior Deputy Manager
WEIDOE Investment Co. Ltd
緯豆投資有限公司, Aug 2020 ~ Aug 2021
- Building OMO.
- Membership growth strategy: operate LINE OA, tagging, revenue growth, and fission.
- Marketing automation: dialogue script formation.
- Competitior analyze and reactions.
- Facebook ads.
- SEO/SEM.
- Google MyBusiness: Dimdimsum 9 stores、Tai Hing 2 stores.
- Website construction and e-commerce.
- Build comprehensive dashboard of CRM and marketing in app.
- 【Building OMO from zero】
accomplished a perpetual member feedback-revenue cycle.
- 【Integrate customer data from none to 86% 】
ups which also enables the CRM team could integrate customer data.
- 【Revenue breakthrough during the COVID-19 pandemic】
Achieved NTD$1,510,000 website revenue in 1 month with ROAS 11.2.
Take-out revenue NTD$3,100,100 with ROAS 40.6. - 【Ranking 1st in Google search】
Keyword【點點心】 ranked over bloggers, news media, and Hong Kong parent company website in 3 months.
Ranked in Top 5 among potential demand keywords【港點宅配、冷凍港式點心、港點外送、港式點心網購】
Product keyword 【松露水餃、港式水餃】ranked 1st. - 【Design dashboard and stimulated Stars in Google MyBusiness】
Visualize and simplify collected data to demonstrate the history of performance of each store and lead a way of improvement. The average star of all stores raised from 2 stars to 4.
Marketing Consultant
SOHO, Mar 2017 ~ Jul 2020
- Brand STP and competitor analysis.
- Suggestions on website construction.
- Design digital footprints and collect digital assets.
- Strategies for Google MyBusiness.
- Give SEO plans.
- Digital exposures.
- KOL、KOC marketing.
- 【Achieve 200% annual growth for a food manufacturer】
Revenue grew from less than NTD$200,000 per month to over NTD$800,000 per month after staring consulting 6 months.
- 【Cross-boarder marketing for a electronic manufacturer】
Facebook ads ROI reached 8.6.
Instagram ads ROI reached 27.9.
Expand e-commerce territory to Malaysia, Singapore, Amazon Europe, and Philippines.
- 【Sell refresher courses to senior executives for Financial holdings】
Enrollment rate 246% (37 of 15).
Redesign landing page shorten loading time from 40 secs to 3 secs. Average time-on-page exetended from 1 min to 5 mins. Over 100 enquires.
Chief of Digital Marketing in Taiwan
Comasia Limited , Mar 2019 ~ Dec 2019
- Overall operation of Taiwan office.
- Team recruitment, building and leading.
- Annual marketing budget management.
- Cross-boarder SEO、SMO B toB strategy.
- Cross-boarder SEA、SMA B to B strategy.
- Competitor analyze and strategy.
Major tasks:
- 【MEGA Show】
over 900 Pre-Registration and 2,000 interactions such as "Contact Us". Our
performance defeated the agency the company hired in 2018 by 40%.
CPL of "Facebook lead ads" was only $3 dollars。
- 【Asia Lifestyle Expo】【Asian Electronic Game & Amusement Equipment Expo】
It was the first lifestyle and electronic combination expo in Thailand. We got 1000
Pre-Registration.
We also enhanced the digital exposure of the website with SEO to minimize the cost.
Senior Marketing Manager
銳錡(BVG)科技有限公司, Nov 2018 ~ Mar 2019
- Brand consulting.
- Promotion on Amazon.com.
- Website inspection and SEO suggestions.
- Landing Page optimization.
- Social media strategy.
- CRM.
- Performance monitor.
- As a certificated SEO Planner, I build up standard operation processes of website inspection, SEO Friendly URL rules and tracking tool check list for BVG.
Self-employed
Cross-boarder e-commerce, Oct 2017 ~ Jul 2018
- Sell merchandise to Malaysia.
- Run Facebook、Instagram to aggregate fans in Mlaysia.
- KOL and Coser events.
- Ran Facebook(Facebook Page Insights 、Facebook Ads) as the website to aggregafans and collect orders via Shopee.
- Encouraged customers to produce content (UGC) meanwhile combine online and offline events to stimulate sales.
- Acquired 200% profit compared to amount of investment.
Projects in New Taipei City Gov.
Mar 2012 ~ Nov 2016
- Hold International Children's Games (ICG) in 2016. 30 countries, 80+ cities, and 700+ young athletes participated in this 5-days event.
- Coordinating seminars for English teachers in 217 schools in New Taipei City.
- Hold a long-term course with The British Council and Taipei American School.
