Eason Chen
Hi this is Eason! A passionate 7-year medical content curator/social media marketer who helps business owner make content LUCRATIVE and SHINE! in the way embracing new technologies.
By skilled at copywriting, content design, visualization and paid media advertising, I am currently a content leader remotely managing surgeon services' marketing. My soul loves delivering educational, engaging contents that result in influence, impact and convesion!
As for my personal brand '@iamnotdietitian', surged 20+ dietitian campaigns, 4 hybrid mindfulness courses, 3 digital products and one-on-one service during the COVID-19. They are exceeding 11K+ consultation and 130+ sales of courses by Instagram and email marketing.
With demonstrated success in marketing and content creation that grows business values and profits, 2024 I am actively looking for and seizing chances to Australia and Korea market.
Taipei, Taiwan https://www.instagram.com/iamnotdietitian/
工作經歷
Content marketing lead 行銷經理 • 義大醫院
八月 2019 - Present
- building up and managing remote content team and all-in-one workplace on Notion
- paid media advertising (Meta Ad & LINE Ad) to grow private traffics by 20% in 2023
- delivering monthly marketing training program
- overseeing annual marketing objectives over Notion workspace: social channels performance, content production and onsite-visiting conversion rate (%), reaching 10% from 6% in 2022.
- (2019-2020) implemented social channel strategy: social listening, target audience avatar analysis and social media trend
- (2019-2020) created weekly storytelling posts supporting marketing metrics
Creator/ owner 創辦人 • iamnotdietitian 我不是營養師
十一月 2020 - Present
- host 20+ on-site events and campaigns: study groups and English speaking groups.
- have been developing and running 4 hybrid-courses since 2022 (beginner, intermediate, advanced levels) followed by 130+ growing learners
- delivering 200+ educational, informative content design: posts, stories, email marketing with 4700 followers on Instagram, 1700 followers on Threads
- providing 1100+ consultation 1:1 service through mindfulness system
- producing 3 digital products and services
Dietitian / Social media specialist • 財團法人癌症關懷基金會 Cancer Care Foundation
四月 2018 - 十月 2019
- increased public and/or anonymous donation by managing below:
- managed weekly 7 posts copywriting and production, co-worked with design team
- led chatbot roadmap and launched it on Facebook supporting CRM and saving time and money
- interviewed 20+ patients with cancer, produced compelling stories and published online
- produced 8 seasonal handbook, brochures that delivered brand values, visions
- conducted major public relations and issued press release
- regular dietary consultation
Dietitian • 馬偕醫院
九月 2015 - 九月 2017
- conduct standard nutrition and dietetic care, with familiarity with methods of teaching, principles of education, and nutritional requirements of individuals of varying ages and degrees of health
- planned, directed, and coordinated nutritional services and care for inpatients, specialized in elderly care and renal care
- independent practice using diagnostic reasoning skills in the application of the Nutrition Care Process.
學歷
2014 - 2016
輔仁大學 Fu Jen Catholic University
營養科學研究所 Nutritional Science
技能 Skill sets
- Content strategy and production combos
- Canva
- Notion
- Email marketing: Mailchimp, Substract
- Portly: mini website
- ChatGPT
- Paid media advertising: Meta and LINE ads
- Master of LINE Official account（官方帳號專家）
- Master of LINE Ads Platform（成效型廣告）
語言 Languages
- English — TOEIC 845 (2023)
- Korean — B1 intermediate (2024)
- Chinese — Native
