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Cheng-Chun Chang

Data/ML Engineer & Senior Marketing Professional


- 8+ years of experience in FMCG, E-commerce, Digital Advertising, and SAAS field. 

- 4+ years of experience in Data Science/Data Engineering field.

- Designed and implemented business-oriented MLOps architecture.

- Built and monitored Big Data ETL pipeline.

- Data management and governance with Data Lakehouse architecture.

- Programming languages: Python, SQL

- Tools and frameworks: PySpark, Delta Lake, MLflow, Scikit-Learn, Pandas, Flask, Docker, Git

- Familiar with Azure: Databricks, Data Factory, EventHub, OpenAI, Azure DevOps, and more

- Familiar with AWS: SageMaker, S3

- Strong marketing and communication knowledge.

Taipei, Taiwan
[email protected]

+886983460202

Experience

Data Engineer at DuPont, Nov 2023 ~ Present

Hsinchu, Taiwan

- Designed and implemented end-to-end machine learning architectures to predict chemical experiment results, leveraging Databricks, Azure Cloud, and on-premises servers. 


- Refactored and optimized the existing data ETL pipeline for real-time processing, using Azure Data Factory, Logic App, and custom Python programs.


- Collaborated with cross-functional teams located worldwide, delivering projects and tasks for diverse business units across different regions.


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Data Engineer at iRent, Jun 2022 ~ Nov 2023

Taipei, Taiwan

- Designed data ingestion pipelines from data sources like on-premise databases, Azure EventHub, and APIs, processing 25M raw records update daily, using Azure Data Factory, Azure Function, Python async programming, APIs.


- Introduced Azure Data Factory's parameterized data pipeline to prevent manual tasks, simplify the pipeline structure, and cut down daily ETL processing time by 75%.


- Refactored data transformation program using Databricks and PySpark, reducing processing time from 8+ hours to less than 30 seconds at most.


- Designed ML projects and introduced MLOps to improve machine learning workflow, using MLflow, Pyspark MLlib, Azure Devops, and Databricks CLI.


- Introduced and implemented Databricks Auto Loader as an streaming ETL solution, which cut down processing time by 50% and prevented overheads like manually tracking job checkpoints.


- Served as an in-house Python trainer, training 7-8 members in the data team.


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AI Engineer at Atelli, Nov 2019 ~ Jun 2022

Taipei, Taiwan

- Developed AI digital ads optimization programs across multiple digital ad platforms, resulting in saving clients' ad spend by 20% and increasing ROAS by 200%.


- Implemented data ingestion from 3 mainstream ad platforms, processing millions of raw records daily.


- Designed data pipelines for ETL, ad bidding calculation, model inference, and applying adjustments to ad platforms, using a combination of crontab, APIs, MySQL, and AWS Sagemaker.


- Implemented a deep learning pipeline for ad audiences recommendation, which included feature engineering, model training, and predicting the suitable audiences among a variety of labeled groups with 80% accuracy, using AWS S3 and Sagemaker and custom Python scripts.


- Leveraged clustering algorithm to simulate human agent ad operation, resulting in 95% similarity with the real actions.


- Built a deep CNN for predicting click through rates of ad creatives with MAE 0.8%.


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Digital Product Manager at SOCIAL GEAR, Dec 2017 ~ Mar 2019

Taipei, Taiwan

- Managed Facebook API based software products (Chatbot, Ad Tech, Creative system) 

- Arranged Chatbot scenario, conversation flow, and UX for clients' business goals 

- Responsible for oversea partnership development and local business development 

- Facebook ad operation


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Digital Marketing Specialist at Payeasy,  Jul 2015 ~ Jul 2016

Taipei, Taiwan

Digital marketing and CRM.


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Marketing Specialist at I-MEI Food Company, Oct 2013 ~ Mar 2015

Taipei, Taiwan

Product marketing and management.

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Education

Emerson College, MA, Integrated Marketing Communications, 2011 ~ 2012 

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Fu Jen Catholic University, BS, Statistics, 2004 ~ 2008

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Certifications

Microsoft Certified: Azure Data Engineer Associate

Credential: https://learn.microsoft.com/en-us/users/64068593/credentials/ac78161eec297eb4?ref=https%3A%2F%2Fwww.linkedin.com%2F

Databricks Certified Data Engineer Associate

Credential: https://credentials.databricks.com/2ba71079-4b19-4834-9480-2e52053f78cc

Academy Accreditation - Databricks Lakehouse Fundamentals Credential: https://credentials.databricks.com/8795589d-b8d2-4b50-b147-5c0b721a2e77

Languages

- Chinese (Native)

- English: Fluently

- Korean: Intermediate