Cheng-Chun Chang
AI Engineer & Senior Marketing Professional
- 5+ years of experience in FMCG, E-commerce, Digital Advertising, and SAAS field.
- 2+ years of experience in Data Science field.
- Data Science skills: Machine Learning, Deep Learning, ETL.
- Technical skills and tools: Tensorflow, Scikit-Learn, Pandas, Spark, Flask, Docker, AWS.
- Programming languages: Python, SQL
- Strong marketing and communication knowledge.
Taipei, Taiwan
[email protected]
Experience
AI Engineer, Atelli, Oct 2020 ~ Present
Taipei, Taiwan
(Spin-off from adGeek)
AI Engineer, adGeek, Nov 2019 ~ Oct 2020
Taipei, Taiwan
- Developed AI digital ads optimization programs across multiple digital ad platforms such as Facebook ads, Google ads, and DV360.
- Leveraged clustering algorithm and in-field scenario to implement digital ads performance assessment.
- Maintained deep neuron network for audiences recommendation.
- Built deep CNN for ad click through rate prediction.
- Built NLP text generation model for ad copywriting
Digital Product and Sales Manager, SOCIAL GEAR, Dec 2017 ~ Mar 2019
- Managed Facebook API based software products (Chatbot, Ad Tech, Creative system)
- Arranged Chatbot scenario, conversation flow, and UX for clients' business goals
- Responsible for oversea partnership development and local business development
- Facebook ad operation
Digital Marketing Specialist, Payeasy, Jul 2015 ~ Jul 2016
Taipei, Taiwan
Digital marketing and CRM.
Product Marketing Specialist, I-MEI Food Company, Oct 2013 ~ Mar 2015
Taipei, Taiwan
Product marketing and management.
Education
Emerson College, MA, Integrated Marketing Communications, 2011 ~ 2012
Fu Jen Catholic University, BS, Statistics, 2004 ~ 2008
Course
Courses Content:
- Python, SQL
- Machine Learning & Deep Learning
- Big Data Frameworks: Hadoop, Spark, Kafka, Elaticsearch
- Web Crawler
- Database: MySQL, MongoDB
- Docker, Git, AWS
- Linux
Achievement & Award:
- Team leader of the final project
Languages
- Chinese (Native)
- English: Fluently
- Korean: Intermediate
