Product Designer - Lulu Chen
I am dedicated to creating intuitive designs that meet user needs and business requirements. My expertise lies in optimizing user flows and collaborating with team members to explore new solutions and strategies. With a growing skill set and experience in product design, I am committed to delivering exceptional user experiences.
Experience
Marketing Strategist - ThinkCloud
Mar 2020 - Jul 2022
- Developed and executed strategies to drive business growth, including creating marketing campaigns and optimizing the website
- Designed and built a responsive website that increased traffic growth by over 200%
- Generated over 200 leads and increased 100%+ in SaaS membership
Campaign Marketer - Meet.Jobs
Dec 2019 - Feb 2020
- Organized a speed interview event with 10+ companies and collected 1,000+ resumes
- Created Facebook posts to maintain a weekly growth rate of 0.15% for Facebook followers
- Wrote newsletters that achieved a 20% open rate
Digital Media Marketer - MechaTronix
SMar 2014 - Jun 2018
- Designed a website which achieved a bounce rate of 40% and maintained 40+ product overviews
- Created visual corporate identity materials for the website and marketing campaigns
Projects
Lambda App
UX Designer & Project Manager | Dec 2022
- Conducted competitive audit, questionnaire, and user interviews to define the Business Model Canvas and gain insights into user needs
- Utilized usability test to iteratively enhance the product's user experience.
Pet City Website
UI/UX Designer | Nov - Dec 2022
- Collaborated with developers to create a user-friendly platform
- Established a Design System to streamline design process and ensure design consistency
TriPlan App
UI/UX Designer | Aug - Sep 2022
- Designed and developed a trip planning app through UX research and UI design process
- Conducted user interviews to identify user pain points and requirements
SelfeiSign Website
UI/UX Designer & Project Manager | Apr 2020 - Jul 2022
- Conducted competitive and market research to develop website structure and mockups
- Updated website content based on feedback from stakeholders, sales team and users
Tools
Figma, Illustrator, Photoshop, InDesign, After Effects, Premiere, Google Analytics, Google Ads
Skills
Product Strategy, Research, User Interview, Persona, User Flow, Information Architecture, Wireframing, Prototyping, Mockup
