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Cheryl L. Hughey

 Business Strategist   Marketing Expert  National Public Relations   Published Writer

Whether working in a rainforest in Costa Rica, fundraising for a non-profit from a rustic field station location or serving as a business analyst in government contracting, Cheryl Hughey loves unraveling the stories of those she serves and enhancing the end user experience (UX). With a background in psychology and sociology, she utilizes over a decade of marketing experience to help clients reach their American demographic.


Phone: 314-660-1755 / Click for email address

www.cherylhughey.com (Writing samples, PR deliverables & UX portfolio)

Cheryl's got TALENT! I can not recommend Cheryl enough for both the honest/loyal/passionate person she is and the all in work ethic that she possesses. - Aaron Pyka, YP Supplier (DBA Mr. Stacky)

Experience

Business Analyst, Geodata IT, LLC (10/2016 to present) 

Ensures compliance and quality of the overall strategic business plan through targeted research of requirements, evaluation and documentation of information that drives the mission forward. Accomplishments include gathering requirements, designing and launching of the Geodata IT AgileLIFT educational outreach initiatives (AgileLIFT.com). Planned, executed and evaluated a progressive marketing strategy that has garnered ongoing media placement.  Currently, moving forward Geodata IT's employee and business development goals through strategic outreach and recruitment.


Skills used: Agile, UX (storyboarding, wireframe design, journey mapping and persona creation), policy writing, manual development, press releases, speech writing, Federal proposal writing, Boolean search, WordPress, HTML, GIMP, ISO guidance and FAR compliance, as well as Google and LinkedIn analytics. Enjoys breaking down processes and mapping pathways for improvement. 


Digital Strategist, Self-Employed (2005 to present) 

Excels at creating brand initiatives through requirements research and analysis. Utilizes WordPress (and other front-end web development tools), Google Trends, search engine optimization (SEO) keyword writing, branded content authoring and B2C social media user experience. Has performed website usability testing, UX product wireframe design and ad design (Illustrator). 


Research Assistant (temporary/part-time), Laumeier Sculpture Park (1/2016 to 7/2016) 

Temporary, grant-funded position for demographic research and analysis of surveys (Excel), Census and industry trends. Gathered STEAM requirements, designed lesson plans to meet updated Missouri educational guidelines and created a survey tool to further evaluate the user experience in a unified manner. 


News/Concert Editor, Jazz Review (2003 to 2012) 

Public Relations Director, Jazz at the Bistro (2003 to 2005)


Education

Maryville University, B.A. - Psychology and Sociology


Ongoing student of User Experience (UX) and technology trends. Certificates available upon request.