Chester Chi-Cheng Cheng 

[email protected] / +886 919-107620 / Rm. 5E, 5F., No.55, Xinrong St., South Dist., Taichung City 402, Taiwan (R.O.C.)

Objective 

To apply for the Marketing Coordinator at UberEATS 

Personal Profile

As a skilled, ambitious postgraduate with marketing major and 1+ years of experience in marketing / business development, I possess professional English proficiency and practical capabilities in team leadership, project management, marketing planning, social marketing, etc. I am willing to take the initiative in launching plans, and competent to execute with excellence. Highly praised by superiors for my performance in previous works.

Education

National Chengchi University, Taipei, Taiwan                                                        September.2013-December.2015

Master of Science in International Business        Overall Grade: A (GPA 4.0/4.0)

Major: International Management and Marketing                                              

National Taiwan Normal University, Taipei, Taiwan                                                       September.2009-June.2013

Bachelor of Business Administration                  Overall Grade: A (GPA 3.52/4.0) 


    

Work Experiences

Uber Technologies Inc., Taipei, Taiwan

(Full-Time) Marketing Coordinator / Senior Marketing Intern Lead                                              July.2015-March.2016

  • Launched 4 major projects (Partnership with restaurants, hotels and salons; Influencer program). 
    Led 14 interns to cooperate with 700+ partners, and achieved an average of 1500 new user signups every month, with 20% monthly growth rate and very low CPA of approximately NTD100, below NTD180 limit
  • Nailed down and executed 10+ event/brand partnerships (Beauty & Cosmetic Expo, International Book Exhibition, Music Run, “Our Times” movie premiere, etc.). Attained 2000+ new user signups overall
  • Planned all details from preparation to implementation for 2015 Uber ice-cream day with 8% ice.
    Led the event and doubled the figure than last year by selling out 2500 cups of ice-cream in 5 hours
  • Supervised 17 marketing interns and managed 80+ brand ambassadors. In charge of interns’ interviews and training sessions (brand knowledge, sales pitch, partnership training and customer support playbooks)
  • Set up marketing intern team in Taipei and assisted new city launch in Taichung and Kaohsiung. Systematically formulated team structure, growth path, task assignments and incentive programs for interns

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Uber Technologies Inc., Taipei, Taiwan

(Part-Time) Marketing Intern & Brand Ambassador                                                                        April.2015-July.2015

  • Ran Uber’s official Facebook fanpage, steadily increased 400+ new fans weekly by self-scheduled posts
  • Established Uber’s new platform-LINE@, built a fan base of 6000+ users by a single campaign in 1 hour
  • Solved 14,564 tickets (customer support emails) in my internship period, outnumbered any intern all-time

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Camp Mobile Taiwan (subsidiary of NAVER Corporation), Taipei, Taiwan

(Full-Time) Marketing and Business Development Intern                                                     July.2014-September.2014

  • Planned and executed 2 offline events for AIESEC and generated 2,000+ downloads for BAND app
  • Designed ATCC 2014 case topic, opening event and workshop, making BAND the 2nd favorite company
  • Managed 3 hobby bands (200+members each). Created appealing contents to increase engagement rate

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OGILVY PUBLIC RELATIONS, Taipei, Taiwan

(Part-Time) Corporate Business Unit-Assistant Account Executive                                          April.2013-August.2013

  • Conducted media monitoring, news coverage analysis and competitor research to make clippings/reports
  • Wrote 100+ pieces of clients’ daily/weekly/monthly/quarterly reports directly reviewed by managers
  • Drafted press releases and website articles for clients’ product launch and new service announcement

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Extracurricular Activities

Unilever Campus Case Competition
(Winner / as team leader)                                               October.2014

  • Won the competition with teammates by formulating promotion plan for Vaseline

L'Oréal Brandstorm 2014
(as team leader)                                                           December.2013
  • Led our team “Natural Run” and advanced to the campus finals

NTNU Night Event of Business Administration
(as leading actor)                                                                 June.2011

  • Played the lead actor, directed 30 people cast/crew, and filled to auditorium’s capacity of 500 audience

NTNU Business Administration Student Association
(as director)                                                        June.2010-June.2011

  • Supervised the entertainment division and held 5+ activities for our department

Qualifications and Technical Skills

Language

Native speaker of Mandarin Chinese

High Proficiency in English (TOEIC 990/990)

Computer literacy

Word, Excel, PowerPoint, SPSS, Google AdWords, iWork, iMovie, OS X

Special Achievements and Honors

Flew a light-sport aircraft myself around Guam after a 5-hour instruction and obtained a certificate in 2013

2-time recipient of Postgraduate Fellowship from Department of International Business in 2013 & 2014