Chia Hou Shen
Senior Product Designer | [email protected] | +886-933-920-412
Portfolio: https://chiahoushen.site
Having 4 years of work experience in UX/UI design and 2 years in digital marketing, I've developed a strong business acumen and a great understanding of customer/user behavior.
Before switching my career to user experience design, I worked at Paktor and Vpon as a digital marketing manager, striving to promote digital products, acquire new users, and drive revenue.
Most Recent Work Experience
Feb. 2022 - Till Present
UX Designer @ Glints
Being responsible for the design of a key internal tool called Content Management System and a online learning platform called Glints ExpertClass, which aims at helping people to start and upgrade their careers.
- Create user flows, wireframes, and high-fedility mockup for RWD websites and app targeting the Indonesian market
- Build, maintain, and iterate Design System and UI kits with the other designers
- Plan and carry out user research including user interviews, moderated and unmoderated user testing
- Set up GA, GTM and other third party tracking tool, analyze data, create reports and provide insights to improve the products
- Conduct QC and provide frontend technical suggestions
Oct. 2021 - Feb. 2022
Product Designer @ HTC VIVE
I designed a VR software at HTC which is called VIVE Sync. It is a virtual meeting software where participants can hold from small meetings to large conference in different virtual spaces.
- Improved the usability of VIVE Sync Website where users can schedule a virtual meeting and send invitations
- Carefully curated user experience in 3D environment by multimodal design
- Iterated haptic, gesture, and motion design to enhance the immersive experience
Oct. 2020 - Oct. 2021
Product Designer @ Freelance
I worked as a freelancer for nearly a year, cooperating with multiple companies around the globe and Taipei City Government.
- Joined a short-term project held by the Taipei City Government, worked closely with the commissioner of department of technology information to design the governmental app called "台北通 TaipeiPASS"
- Worked with a B2B company based in Hong Kong to improve the look and feel as well as the usability of their retail sourcing and procurement website.
- Helped a startup in Silicon Valley to revamp their CX automation platform and improve the user flows as well as the user interface of their clients' order tracking webpages which are custmer-facing
Nov. 2018 - Oct. 2020
UX Designer @ Taiwan Rakuten
Designing for multiple products including Rakuten Shopping Mall, Point App, and Merchant Marketing Tools, I also worked as a product manager and assisted in front-end development in some of the aforementioned projects.
- Collaborated with product managers, engineers, and QAs to build two products from scratch: Rakuten Game Platform and Rakuten Point App
- Planned and conducted user interviews to identify users' needs and pain points
- Created user personas, empathy maps, user journey maps, wireframes and user flows to clarify requirements
- Identified problems via web analytics tools such as GA, SiteCatalyst, CrazyEgg, etc. and reduced product pages' bounce rate by 2.14% and increased product pageviews by 17.3%
- Arranged UX workshops and led 9 designers to ideate, prioritize, and launch A/B tests every quarter
Jan. 2016 - Apr. 2017
Marketing Manager @ Paktor Dating App
Paktor was a leading dating company in South East Asia and Taiwan. I was responsible for digital marketing strategies, planning and executing online campaigns for 4 different dating apps.
- Planned and ran Facebook ads and Google ads for 4 different dating apps targeting Taiwan, Hong Kong, USA, Canada, England and Australia, and kept the CPI below 1.5 USD dollar
- Improved App Store ranking from top 20 to top 10 by optimizing app store keywords and enhancing the product page
- Boosted in-app purchases by promoting articles and blogs I wrote via Facebook ads
- Generated word-of-mouth by creating articles on popular forums and increased organic search by nearly 20%
- Created EDMs as well as in-app messages and bring back 15% of the dormant users
- Worked with global team and collaborated on online campaigns to acquire new users
Education
2017 - 2018
University of YorkMSc. Social Media and Interactive Technology
2010 - 2015
National Taiwan University
BBA, Business Administration
Skills
UX/UI Design
- User interview
- Prototyping (Sketch, Zeplin, Figma)
- User testing (Useberry, Usability Hub)
- A/B testing (Maxymizer)
- HTML/CSS
Analytics
- Qualitative: Competitor analysis, content analysis, etc.
- Quantitative: Preference test, hypothesis test, etc.
- Web analytics (GA, Sitecatalyst, Superset, Appsflyer, etc.
Language
- Chinese (Native)
- English (Fluent)
- German (Intermediate - B1)
- French (Basic - A2)
- Japanese (Basic - N4)
