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關之恆 | Chih-Heng KWAN

具備數據分析、行銷、廣告、業務與新創背景的全方位領導者。

足跡遍佈四大洲、48 國、400 多個大小城市,以台灣為支點躍向世界。


行銷力

擁有豐富內容行銷及企劃經驗,曾受邀多次於《有物報告》撰稿行銷及東南亞新創議題,近期並自營播客等自媒體。


專案執行力

能以多語溝通及簡報,曾於台灣、中國新創及廣告代理商團隊充分歷練專案功夫並充實人脈,時刻活用於職場。


新興產業實戰力

兼具運動背景與高端旅遊產品實戰經驗,為同世代間罕見。現為《轉角國際》、《拓飛文化》等平台專欄作家。

享狩競賽 | 市場發展經理

2020 - 現職:健身競賽主題 APP 新創成員,開發因疫情而將員工健康專案線上化的企業客戶。


Wota Lifestyle | 產品經理

2017 - 2020:高端目的地旅遊新創成員,以充足經驗與人脈,一手開發全球客製化及奢華旅遊體驗。

  • 代表參與多屆世界級高端旅遊商業會展(ILTM Cannes / ILTM Pacific Asia / Connections Europe)
  • 主導中高端旅遊產品開發,制定中高端旅遊採購決策、旅遊產品供應商管理 SCM。
  • 主導並參與超過 200 場與亞洲、歐洲、非洲、美洲供應商間之談判會議。
  • 協助異業結盟、電商平台營運、頂級目標客戶 CRM。

SkyREC | 市場發展經理

2017:以曾於中國服務零售客戶為契機,加入 B2B 零售解決方案團隊,助力華語地區門店新革命。


雪芃廣告 | 客戶經理

2016 - 2017:以廈門、上海為中心的 4A 成員,負責大型客戶如 361°、九牧家衛、雀氏日用品等。

  • KV / POP(平面視覺)及 POSM(製作物)·  專案進度及預算控管、監拍、監製、跨部門溝通協調。
  • TVCF(電視廣告)·  專案進度及預算控管、跨部門溝通協調。
  • IMC(全渠道整合行銷傳播)·  傳播活動企劃、跨部門溝通協調。

易遊網 | 行銷專員

2015 - 2016:與攜程緊密合作,透過自媒體與社群渠道,共同開拓大中華區市場。

  • 行銷專案企劃及內容產出(網站文案、產業報告、部落格管理)
  • 接下賣相不佳的專案,操作成功提升 30% 業績(時至今日,此專案仍穩健銷售中)

Inner Circle Sports | 職業運動分析師暨編譯

2012 - 2013:奠基自北美專業資料庫,分析運動賽事進階數據,簡化後包裹出售予客戶。

  • 編譯北美運彩權威 DonBest 運動數據資料庫。與中華電信 MOD 運動頻道合作運彩投注建議,常態性跨部門溝通協調。
  • 創立足球工作小組,與 BetAdvisor 法國團隊合作開發足球運彩投注商品。


FoMgmt., Bournemouth University, UK

'15:英國伯恩茅斯大學運動管理研究所(MSc)


CFLL, NCCU, Taiwan

'10:國立政治大學阿拉伯語文學系(BA)

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Chih-Heng KWAN

An astonishing leader with diverse experiences, providing valuable projects and solutions for agencies, start-ups and analyzing firm on industries included 4A, tourism and sport.



Vision of Diverse Culture

Perform and communicate fluently in English/Mandarin. Foot-printed on 400+ cities, 48 nations, 4 continents, with Europe & Asia work experiences.


Project & BD Management

Capable to led projects and products in a massive, rapid-growing Mandarin market with tight schedule. Resulted in my wide networks and knowledge.


Vision of Multi-industry

One of rare individuals who "slashed" with multi-industrial surroundings like sport/tourism and share insights on columns of well-known medias.

Fitgames | Business Development Manager

2020 - Now:  Expanding domestic market for an "B2B solution for online fitness competitions" team.


Wota Lifestyle | Product Manager

2017 - 2020:  Founding member of a luxury destination travel and concierge e-commerce platform.

  • Leading product line development and make the final decision with own-build supplier management.
  • Led 200+ business meetings with suppliers worldwide with price and buying negotiations.
  • Business development in Mandarin-speaking world and ASEAN countries.
  • Supporting e-commerce development and its uniquely high-end CRM.

SkyREC | Business Development Manager

2017:  Utilized networks in China to assist an "AI-analytics and B2B solution for in-store retail" team.


SHAPE Ad | Account Manager

2016 - 2017:  Joined an awarded 4A team based in East China, served for 361° / Jomoo / Chiaus.

  • Key-visions & TV commercial  ·  Cross-functional communications with schedule and budget controlling.
  • Point-of-sale materials  ·  Supervised manufacture with schedule and budget controlling.
  • Integrated marketing communication  ·  Managed annual marketing projects with cross-functional communications.

ezTravel | Marketing Coordinator

2015 - 2016:  Collaborated with Ctrip, opened up domestic and Mandarin market via marketing co-working.

  • Contents  ·  Copy-writing on website, industry analysis reports and blog columns.
  • Took over a rusty project, refreshed its marketing strategies and raised 30% selling - It is still working properly in 2020.

Inner Circle Sports | Professional Sport Analyst / Editor

2012 - 2013:  Analyzed advance statistics of sport competitions and translated for further usage.

  • Edited and translated statistics/media files from DonBest database. Provided betting tips for CHT MOD channels.
  • Build-up and led the football project team, connected with BetAdvisor France for product developments.


FoMgmt., Bournemouth University, UK

'15:  Sport Management, MSc with Merit


CFLL, NCCU, Taiwan

'10:  Arabic Language and Literature, BA

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