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關之恆 | Chih-Heng Kwan

具備數據分析、行銷、廣告、業務與新創背景的全方位傳播人。

當夜幕低垂時,會悄悄化身專欄作家,以本科獨特觀點剖析國際體壇。

足跡遍佈四大洲、48 國、400 多個大小城市,以台灣為支點躍向世界。

[email protected] | +886 9266 1 7732

Core Skills


行銷力

具豐富社群行銷、內容行銷,文案產出、企劃經驗,曾受邀於《有物報告》為行銷及東南亞新創議題撰稿。


專案力、業務力

能以多語溝通及簡報,曾於台灣、中國新創及廣告團隊充分歷練專案管理功夫並充實人脈,時刻活用於職場。


新興產業洞察力

同世代少數具國際體壇與高階旅遊產品專業涵養之人才,現為《轉角國際》、《拓飛文化》等平台專欄作家。


Pro Experiences


Wota Lifestyle | 產品經理

2017 - 現職:中高端目的地旅遊電商新創成員,以充足經驗與人脈,一手開發全球高階及客製化旅遊體驗。


  • 主導中高階旅遊產品開發。
  • 制定中高階旅遊採購決策、旅遊產品供應商管理 SCM。
  • 主導並參與超過 200 場與亞洲、歐洲、非洲、美洲供應商間之談判會議。
  • 協助台灣、中國客戶開發、異業結盟開發、電商平台營運建議、頂級目標客戶 CRM。

SkyREC | 市場發展經理

2017:以曾於中國服務零售客戶為契機,加入新創 B2B 零售解決方案團隊,助力華語地區零售市場新革命。


  • 台灣及中國地區業務開發

雪芃廣告 | 客戶經理

2016 - 2017:加入以廈門、上海為中心的 4A 廣代團隊,負責大型客戶如 361°、九牧家衛、雀氏日用品等。


  • KV / POP(平面視覺)·  專案進度及預算管控、監拍、跨部門溝通協調。
  • TVCF(電視廣告)·  專案進度及預算管控、跨部門溝通協調。
  • POSM(製作物)·  專案進度及預算管控、監製。
  • IMC(全渠道整合行銷傳播)·  傳播活動企劃、跨部門溝通協調。

支點網路 | 行銷經理

2016:C2C 人力媒合平台新創成員,在零資源下勾勒平台上線前後行銷策略、公關與媒體關係維護。


  • 內容產出(網站文案、客戶專訪、部落格、微信公眾號、EDM 等)
  • 行銷專案企劃、策略制定及控管。
  • 公關資源維護(媒體專訪、公關稿等)
  • 協助台灣及中國地區業務開發、客戶關係維護。

易遊網 | 行銷專員

2015 - 2016:與攜程網緊密合作,透過自媒體與社群渠道,共同開拓大中華區市場。


  • 內容產出(網站文案、產業報告、部落格管理)
  • 行銷專案企劃,跨部門溝通協調、SEO / SEM 支援。
  • 接下原賣相不佳的專案,操作成功提升 30% 業績(時至今日,此專案仍穩健銷售中)

IC Sports | 職業運動分析師暨編譯

2012 - 2013:奠基自北美專業資料庫,分析運動賽事進階數據,簡化後包裹出售予客戶。


  • 編譯北美運彩權威 DonBest 外電與影片、字幕製作。
  • 運彩投注建議產出至中華電信 MOD 運動頻道,並與其進行常態性跨部門溝通協調。
  • 創立足球工作小組,與 BetAdvisor 法國團隊合作開發足球運彩投注商品。

Alma Mater


FoMgmt., Bournemouth Univ.

'15:英國伯恩茅斯大學運動管理所(MSc)


CFLL, National Chengchi Univ.

'10:台灣國立政治大學阿拉伯語文學系(BA)

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Chih-Heng Kwan

An astonishing contributor with diverse experiences, providing continuing-profitable projects for agencies, start-ups and analysing firm on industries included 4A, tourism, sport and e-commerce.

[email protected] | +886 9266 1 7732

Core Skills


Vision of Diverse Culture

Perform and communicate fluently in English / Mandarin. Footprinted on 400+ cities, 48 nations, 4 continents, with Europe & Asia work experiences.


Project & BD Management

Capable to led projects and products in a massive, rapid-growing Mandarin market with tight schedule. Resulted in my wide networks and knowledge.


Vision of Multi-Industry

One of rare individuals who "slashed" with multi-industrial surroundings like sport and tourism and share own advices on columns with 2+ medias.

Pro Experiences


Wota Lifestyle | Product Manager

2017 - Now:  Founding member of a luxury destination travel and concierge e-commerce platform.


  • Leading product line development and make the final decision with own-build supplier management.
  • Led 200+ business meetings with suppliers worldwide with price and buying negotiations.
  • Business development in Mandarin-speaking world and ASEAN countries.
  • Supporting e-commerce development and its uniquely high-end CRM.

SkyREC | BD Manager

2017:  Utilized networks in China to assist a B2B "AI-analytics for in-store retail" solution team.


  • Business development in Mandarin-speaking world.

SHAPE Ad | Account Manager

2016 - 2017:  Joined an awarded 4A team based in East China, served for 361° / Jomoo / Chiaus.


  • Key-visions & POPs  ·  Cross-functional communications with schedule and budget controlling.
  • TV commercial films  ·  Cross-functional communications with schedule controlling.
  • Point-of-sale materials  ·  Supervised manufacture with schedule and budget controlling.
  • Integrated marketing communication  ·  Managed annual marketing projects with cross-functional communications.

Leverage Internet | Marketing Manager

2016:  Assist to established a new C2C manpower matching-service e-platform with 0 resourses.


  • Contents  ·  Copywriting on landing pages and website / EDMs / seller interviews / columns.
  • Projects  ·  Managed phase 0-1 marketing strategy with schedule and budget controlling.
  • PR resources development  ·  Managed media interviews and PR press releases.

ezTravel | Marketing Coordinator

2015 - 2016:  Collabrated with Ctrip, opened up domestic and Mandarin market via social media.


  • Contents  ·  Copywriting on website / industry analysis reports / blog columns.
  • Projects  ·  Cross-functional communications and productions, supported SEO / SEM.
  • Took over a rusty project, refreshed its marketing stretegy and rise up 30% on selling - Still working properly in today.

IC Sports | Professional Sport Analyst / Editor

2012 - 2013:  Analysed advance statistic of sport and translated for further usage.


  • Edited and translated analysed videos from DonBest database with subtitle production.
  • Provided sport lottery and betting tips for CHT MOD channels from actual statistics.
  • Build-up and led the football project team, connected with BetAdvisor's french team for product developments.

Alma Mater


FoMgmt., Bournemouth Univ.

'15:  Sport Management, MSc - Merit


CFLL, National Chengchi Univ.

'10:  Arabic Language and Literature, BA

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