幣安 | 行銷與品牌權益經理 → 成長行銷經理

2021.08 - 現職：以跨產業服務經驗為契機，加入粉絲代幣團隊與成長行銷團隊，助力合作夥伴 Web3 新革命。

• 主導 IP 估值、贊助權益估值，並代表參與超過 100 場與知名足球隊、F1 車隊、電競、體育與娛樂組織的會議。
• 主導規劃既有 IP 發行粉絲代幣後的 O2O 行銷活動，透過加密貨幣新科技，協助合作夥伴完成數位轉型。
• 主導全球用戶多渠道 CRM 最末關審核，與多達 80+ 各產品部門及地區團隊溝通，每週接觸 10,000,000 以上 B 端 + C 端用戶。
  

艾肯斯創意行銷 | 品牌經理

2020.09 - 2021.08：於面向台灣與星馬的數位廣告代理商，策劃、審查並追蹤品牌內容，負責大型客戶如李錦記。

Wota Lifestyle | 產品經理

2017.09 - 2020.04：高端目的地旅遊新創成員，以充足經驗與人脈，一手開發全球客製化及奢華旅遊體驗。

• 代表參與多屆世界級高端旅遊商業會展（ILTM Cannes / ILTM Pacific Asia / Connections Europe）
  
• 主導中高端旅遊產品開發，制定中高端旅遊採購決策、旅遊產品供應商管理 SCM。
• 主導並參與 200 場以上與亞、歐、非、美洲供應商的談判會議。協助異業結盟、電商平台營運、頂級客戶 CRM。

雪芃廣告 | 客戶經理

2016.10 - 2017.04：以廈門、上海為中心的 4A 廣告代理商成員，負責大型客戶如 361°、九牧家衛、雀氏日用品等。

• KV / POP（平面視覺）及 POSM（製作物）·  專案進度及預算控管、監拍、監製溝通協調。
• TVCF（電視廣告）及 IMC（全渠道整合行銷傳播）·  專案進度及預算控管、傳播活動企劃溝通協調。
  

易遊網 | 行銷專員

2015.09 - 2016.02：與攜程緊密合作，透過自媒體與社群渠道，共同開拓大中華區市場。

• 企劃及內容產出（部落格與網站文案、產業報告）操作賣相不佳的專案成功提升 30% 業績（時至今日，此專案仍穩健銷售中）

Inner Circle Sports | 職業運動分析師暨編譯

2012.02 - 2013.05：奠基自北美專業資料庫，分析運動賽事進階數據，簡化後包裹出售予客戶。

• 編譯北美運彩權威 DonBest 運動數據資料庫。與中華電信 MOD 運動頻道及 BetAdvisor 法國團隊合作，跨部門溝通協調。

Binance | Sponsorship Manager to Growth Marketing Manager

Aug 2021 - Now:  Connect b/c users with Web3 technologies by issue fan token for IPs and growth marketing campaigns.

• Serving clients included Manchester United, Boca Juniors, FC Porto, S.S. Lazio, Alpine F1 Team and Santos FC.
  
• Leading 100+ IP, branding assets and sponsorship rights evaluation/negotiations with sport, esport and ent teams.
• Leading and managing O2O promotions and support partners to achieve better performance on fan engagements.
• Leading stages of peer review on global ad-hoc and transactional events with 80+ BUs, reach 10-million users weekly.
  

I-Connect | Branding & Content Manager

Sep 2020 - Aug 2021:  Branding campaigns invented, monitored and reviewed for Taiwan, Singapore and Malaysia brands.

Wota Lifestyle | Product Manager

Sep 2017 - Apr 2020:  Founding member of a luxury destination travel and concierge e-commerce platform.

• Led product line development and make the final decision with own-build supplier management.
  
• Led 200+ business meetings with suppliers worldwide with price and buying negotiations.
  
• Business developed in Mandarin and ASEAN market. Supported e-commerce development and high-end CRM.

SHAPE Ad | Account Manager

Oct 2016 - Apr 2017:  Joined an awarded 4A agency based in Coasted China, served clients as 361°, Jomoo and Chiaus.

• Cross-functional communications with schedule and budget control on key visions, TVCs and point-of-sale materials.
• Managed integrated marketing communication for clients in annual basis.

ezTravel | Marketing Coordinator

Sep 2015 - Feb 2016:  Collaborated with Ctrip, opened up domestic and Mandarin market via marketing co-working.

• Copy-writing and industry analysis reports building. Refurbished project by new promo strategies, raised 30% of selling.
  

Inner Circle Sports | Professional Sport Analyst / Editor

Feb 2012 - May 2013:  Analyzed advance statistics of sport competitions and translated for further usage.

• Converted DonBest database stats into tips for CHT MOD channels; team-up with BetAdvisor for product developments.