Howard Huang
Marketing Specialist | B2B SaaS Start-ups
Taipei, Taiwan
Experience B2B Marketing Specialist with demonstrated 2+ years performance in SaaS start-ups.
Proven professionally skilled in Creating, planning, and implementing ToFu content strategy for brand awareness, user acquisition, and lead generation.
Lately focus on discussing digital transformation, such as CRM, Social CRM, etc. Believed in “better technology for a better future”, which businesses should value both profit and having a positive impact on the world.
Contact me: [email protected]
Professional Experience
Marketing Specialist • OakMega
May 2021 - Jan 2023
OakMega—The Social CRM, empowering your business to build trusted relationships with VIP customers with real-time 1st-party data.
ToFu Content Marketing Strategy
- Planning and implementing ToFu content strategy for generating 10+ qualified leads per quarter.
- Collaborate with Account Executive (AE), and Sales Development Representative (SDR) on sales & marketing funnel to determine objectives, maximizing marketing qualified leads.
Brand Marketing
- Strength in writing fluently copywriting and official blog articles for start-ups, CRM knowledge, and SaaS & technology trends, boosting brand awareness and driving user-acquisition growth by 3X official website page views in a year.
- Holding Co-Marketing events with business partners, start-ups, and target industry champions through 5+ CRM seminars, and one online interactive exhibition, each has had more than 50+ people participate.
Marketing Assistant Specialist • Kdan Mobile
Aug 2020 - Mar 2021
- As a content marketing holding an official Japanese blog, and official social media (Twitter, FB) accounts. During Q1 2021, our team launched more articles about the function of products which kept the advantage of the featured snippets, and as a result, the organic traffic boosted by 19% (nearly 20,000/per quarter).
- Plan and execute marketing projects. Being a project manager of a Twitter KOL campaign, which invited Japanese animation creators to tweet by using our animation app. Experiencing searching for ideal creators and handling each progress. In the end, the campaign had created 10k impressions and 1.5k downloads with 46 tweets.
- Monitor website traffic and analyze through Google Analytics, Ahrefs. By assessing those data, our team could revise alternative marketing strategies immediately.
Marketing Intern • Health2Sync
Sep 2018 - Mar 2019
- Responsible for content marketing, creating daily medical columns for diabetes patients with hygienists, and strategically planning upcoming contents with SEO. As a result, the PV of the website had boosted by 33% (approximately 20K PV) over six months and maintained SEO searching on TOP 3.
- Operate official social media (FB, Line) accounts and analyze data afterward. Execute Line@ marketing project about images, using approachable ways to manage the relationship with followers. In the end, the number of Line@ followers increased 45% to nearly 5K.
Professional Development
Software Capabilities
- Notion, Google Sheet, Excel
- Figma, Adobe Illustrator
- Google Analytics, Google Ads, etc
- BI tools (Google Data Studio)
Skills
- Brand Marketing
- B2B Marketing
- Growth Hacking
- Content Marketing
- SEO Strategy
Languages
- English: Advanced, TOEIC 780
- Japanese: Advanced, JLPT N1
- Mandarin: Native
