eCloudvalley Digital Technology Co., Ltd., Taiwan March. 2020 – Present

Marketing Specialist

• Cooperate with external partners (AWS, Trend Micro) and internal solution teams (SAP, Oracle, Salesforce, Data/AI).
  
• Manage year marketing online/offline campaigns (Webinar, Seminar, Workshop, Ads) and budget.
• Analyst ROI and provide feedback to sharper business demands.
• Interface with local agencies and the global teams (HK, ASEAN) to leverage cross-function resources.
• Create content for social networks (Facebook, LinkedIn, YouTube) or other public commercial materials (brochure, flyer, giveaway).
• Deliver professional image and drive high awareness of the brand. 

Bella Gelateria Global Inc., Canada June. 2019 – April. 2020

Supervisor

• Manage 5-10 employees in shifts. 
• Train and mentor new employees. 
• Supervise employees conducting working procedures under the company’s standardized operations. 
• Maintain a food-safe environment to ensure clean, sanitized, and well-prepared work surfaces. 
• Monitor inventory to make sure all supplies in stock. 
• Provide fast and understandable customer service.

DCY Trading Co., Taiwan August. 2018 – May. 2019 / August. 2021 - Present

Project Manager

• Manage and market tart cherry brands in B2B and B2C. e.x. King Orchards, Cherry Republic. 
• Gain insight into products to plan marketing strategies and develop product messaging that differentiates products from others in the market. 
• Propose, develop and execute marketing projects, including festival projects and new arrival projects. Grew 3 times orders than project target and achieved 40 times much more revenue than the same time in the past year. Also, got an average 4.9/5 score in customer satisfaction in 1 month. 
• Handle different e-commerce channels including checking daily commodity stocks, writing articles, and designing marketing materials. e.x. Pinkoi, PChome, Momo, Rakuten, Shopline. 
• Operate social media channels. Attract new customers and keep old customers to increase sales and then help achieve marketing targets. e.x. Facebook, Youtube. 
• Build up the brand website, optimize SEO, write content, and create design materials.

17 Live, Taiwan Jan. 2018 – August, 2018

Marketing Specialist of E-commerce

• Manage and market home and living products. e.x. Abyssian, Bitplay, Pegacasa, Wattle, drippp., Ueba, Adole. 
• Gain insights into products to plan marketing strategies and develop product messages that differentiate  products from others in the market. 
• Propose, develop and execute marketing contents including filming videos, writing articles and designing website layouts. Meanwhile, execute key influencer marketing to reach out to more potential customers. Grew double orders in the home and living product category within 1 month - Top sales category in the month. 
• Ensure resource availability and allocation between business development, design, research and development, marketing, and customer service teams. 
• Build and develop new promotion resource including cross-company collaboration. e.x. Facebook, Line, 17 App, 17 E-commerce app, ptt, Nine Hair Salon, Fortune Studio, Smiling Taiwan 319+, Cayenne Entertainment Technology Co., Ltd., Color Gallery.
  

CommonWealth Magazine Group, Taiwan Mar. 2016 – Nov. 2017

Executive of Public Affairs

• Manage business visits and plan university activities one to two times per month. e.x. University of Hamburg, Shih Hsin University, National Sun Yat-sen University, National Chengchi University. 
• Propose, develop and execute 200-3000 people projects. 3 projects per quarter. e.x. documentary press conferences, anniversary forums, international Guru forums. 
• Ensure resource availability and allocation between sales, marketing, design, content, audio-visual, and sound equipment teams. 
• Create branded products, earn colleagues’ recognition, make a hit and strengthen loyalty to the company.
  

Project Manager of English Website

• Analyze old website structure and interview relative members including engineerings, designers, and operators to understand the disadvantages of the old website. List to-do lists and to-improve solutions. 
• Conduct analysis to know website TA profiles and user needs. Align up project scope and objectives. 
• Break restriction of the old website. Build up new website structure, apply new technology and add new functions to improve the user experience. Successfully completed 1 technology and 3 functions, then implement it to other company websites. 
• Ensure resource availability and allocation between design, research and development, content, public affairs, and internet teams.
• Build and develop new promotion resources including cross-company collaboration. e.x. Facebook, Instagram, Line, Reddit, Newsletter, Good morning Taiwan. 
• Manage social media channels. Attract new readers and keep old readers. Successfully grew 1000+ Facebook fans and 2000+ newsletter subscribers. Achieved project target by creating 6 times page views within 6 months. 

National Taiwan Normal University, Taiwan Feb. 2014 - Jul. 2015

Research Assistant of Technology College

• Invent anti-counterfeiting technology and write the patent of “HIDDEN PICTURE OR TEXT AND MANUFACTURING THEREOF”. Patent No. TW201725130A (https://goo.gl/6u6saF). Successfully applied the technology on exam papers and textbooks. 
• Launch anti-counterfeiting technology thesis in ICASI in Japan. 
  

National Taiwan Normal University, Taiwan - College of Technology Sep. 2013 - Feb. 2016

Master of Dept. of Graphic Arts and Communications

University of Ulsan, Korea - College of Language Sep. 2015 - Feb. 2016

Diploma of Korean Language and Literature

National Chiayi University, Taiwan – College of Education Sep. 2009 - Jun. 2013

Bachelor of Dept. of e-Learning Design and Management