Perfect corp, UX Product Manager   02 / 2020  - 10 / 2020

● Web planning

- Be responsible for the product vision, planning, design, usability, and quality of release.

- Maintaining website through UX/UI updates and revisions.   

- Working with engineering to design prototypes for testing.

- Developing and documenting style guidelines for web content. 

● SEO 

- Reviewing and analyzing sites that can be improved and optimized 

- Developing SEO strategy and enhancement plans. 

- Identifying powerful keywords to drive the most valuable traffic

MoneySmart Group, Content Editor   04 / 2019  - 11 / 2019

● Managed the content team to succeed expectations. Reached 2,076% session growth. 

- Conducted searches to incorporate best practice and create marketing strategy to ensure optimal results.

- Tracked weekly data through analytics tools to improve organic searching.

- Managed existing content and affiliate partnerships to achieve traffic for the channel.

● Optimized Content & SEO Training. 

- Optimized 200+ articles.

- Organized SEO training for team which brings 317% organic traffic growth. 

- Managed existing content and affiliate partnerships to achieve traffic for the channel.

● Cooperated with Product team to revise the website. 

TutorMing, Sr. Marketing Specialist  05 / 2018 - 04 / 2019 

● Oversea Marketing Strategist 

- Media purchases and budget allocation.

- Developed channel marketing communication strategy and program. 

- eCommerce program and sales promotions planning. 

● Web Content Strategist (blog.tutorming.com) - 

- Recruited and managed English Language Content Creators. 

- Optimized Content to improve SEO visibility. 

● App Development (TutorMing Classroom) 

- Cooperated with Product team to aggregate sources from multiple TutorMing platform. 

MOOK Publications, Cité Publishing Ltd., Web Content Writer 05/2014 – 03/2016 

- Editorial journalist (Ch) - Travel 

- Responsible for Website Marketing strategies and social media management.

- Increased Tripass 景點家’s Facebook fans by 240%,from 170K to 420K, over the space of two years by means of various social campaigns.

FUNIN Creative Marketing Corporation, Account Executive 05/2014 – 03/2015

- Responsible for digital marketing strategy and campaign planning, specialized in word-of-mouth and KOL Marketing

- Researched and wrote articles on diverse related channel to improve SEO visibility.