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 Design Tools:
• Figma
• Sketch
• Adobe XD

 Analysis Tools:
• Google Analytics
• Optimize
• Firebase
• Crazy egg


周虹辛 | Hung-Hsin , Chou


I'm an UX designer/researcher of Taiwan Rakuten Ichiba for one and a half year. 

Also have 4+ years of experience in human-computer interaction and service design. 

I have worked with 10+ companies (including EC platform, government, school, bank, charity, technology company) to improve and optimize their web pages or app base.

I aspire myself to be an UX designer who can bridge the gap between people and make them closer.



Cellphone|0934-409-816

Email|[email protected]

Portfolio|http://site-1564572-1478-1456.mystrikingly.com 


Education & Expertise

National Tsing Hua University, Master, Service Science, 2018 - 2020 

Design Thinking/ Empathy/ Service Design/ User Research/ Competitor Analysis/ Persona/ Wireframe/ Usability Testing

National Central University, Bachelor, Information Management, 2014 - 2018

Information Architecture/ Management/ Statistics/ Web Design/ Interface Design/ Social Enterprise/ Anchor of Campus News  

Work Experience

台灣樂天市場股份有限公司(Taiwan Rakuten Ichiba, Inc.)
UX Designer / Researcher , 2020/12 - present

Owner of User interviews/questionnaires every month(I designed different research topic       every month) 
A/B Test - Design the wireframes and analyze the result. 
Persona / User Journey - Build the Persona and user journey base on the research of 845 valid questionnaires and 10 user interviews. 
Usability Testing - Usability test before and after every revamp. 
SUS / NPS - Test and track the performance of SUS / NPS regularly. 
Wireframe / Prototype - Design the wireframe and prototype base on the research and data.

扶風整合設計有限公司
Designer(part-time), 2020/9 - 2021/2

• Assisted client companies such as Google in designing slides 
• Designed different types of slides template for different client companies

行政院公共數位創新空間(PDIS)
UX Researcher(intern), 2019/7 - 2019/9

• Redesign the website of government(智財局商標專利網站 / 財政部稅務網) 
• Questionnaires, user interviews, usability test 
• Design Persona/Wireframe/Prototype (Adobe XD, Sketch ) 

UX Design / UX Research


台灣樂天市場股份有限公司


身兼User research負責人及UX designer,負責優化app、網頁的流程及介面,提供更佳的購物體驗。  


• User research 

• SUS / NPS 

• A/B test 

• Persona / User Journey 

• Wireframe 

• Lo-fi prototype、Hi-fi prototype 

• Usability Testing




協助政府網站體檢及優化,改善多個政府網站的使用者體驗(智財局商標專利網站/財政部稅務網)。

• 問卷、訪談 
• 易用性測試 
• 繪製 Persona、wireframe、prototype (使用 Adobe XD 及 Sketch )

Euthymia


此專案是設計⼀款結合⽣理偵測情緒管理及紀錄的系統,使用者可透過此系統更容易控制⾃⼰的情緒及壓⼒。


• User research 

• Affinity Diagram 

• Persona 

• Lo-fi prototype 

• micro usability 

• Hi-fi prototype


國立清華大學服務科學所網站

服科所舊版網站從創所開始用了十年之久,去年我開始著手設計新版網站,今年上線完成。


• 訪談同學、教授使用心得及習慣

• 設計 prototype ( Adobe XD 、Sketch) 

• Google site 建置

Service Design


北祥科技 VTM

VTM是一種提供更多虛擬服務的ATM,而此專案替VTM進行更多場域的服務設計,使VTM不單只是提供視訊功能的ATM,更可拓展至不同情境提供合適服務給不同需求的使用者。


• User research

• Persona & CJM

• 樂高 prototype

• 機台 prototype

• 介面 prototype


九讚頭地方創生

九讚頭是位於新竹縣的一個逐漸沒落的社區,此專案欲透過服務設計方法,推廣當地文化,並帶動遊客更了解該地的人文風貌。


• 4D 採用工具

• 場域探訪

• Persona

• 同理心地圖、價值主張圖

• 服務藍圖

• Business Canvas

Usability Test

Synology 群暉科技

synology的產品nas,在操作上有些步驟過於專業,怕第一次接觸的用戶會較難上手,因此希望透過更解結明瞭的設計,降低使用門檻提升易用性。


• Interaction Map

• User Research

• 產品建議

• Persona

• 競品分析

• Heuristic Evaluation

• Usability Test


Readings 00 01@2x


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