Chu Fen Yang

Product Associate Manager  •  LINE Taiwan    

6 + work experiences in digital industry.  

Possess excellent communication, organizational and interpersonal skills. 

Passionate, learn efficiently, adaptable and proven multi-tasking.

Combined with a solid product management and PR background. 

Work Experience

Product Associate Manager, LINE Taiwan Jan, 2019 - Current

• In charge of LINE POINTS Ads, LINE TAXI products planning which takes 10% of ad revenue in LINE Taiwan. 

• Built global ad product business model and developed innovative business strategy of LINE ad product • Developed product marketing strategy with wide functions of stakeholders to increase platform usage. 

• Analyze performance of digital ads, extract business insights for stakeholders to further improve the product strategy. 

• Developed product marketing materials (blog articles, videos, OA post) for sales demonstration. 

• Possess solid knowledge on digital ads / LINE Official account / TAXI market / App tracking platform (SDK) / google analytics

Experiences 00 00@2x

Associate, LINE Taiwan June, 2017 - Dec, 2018

• Devised external guideline for LINE product to educate the market 

• Initiated LINE sponsorship projects to sales team and brought out incremental revenue in 2018 

• Monetized B2B solution of LINE TODAY which is in early phase of LINE ad product 

• Planned strategy to sell remaining slots and attained over 100% of selling rate in 2018

Experiences 00 00@2x

Senior Account Executive, Veda International Corp. July, 2015 - March, 2017

 • Key Account Clients: Yahoo, Trend Micro, Guam Visitors Bureau, Adobe 

• Developed clients marketing and PR proposals and implemented 30+ PR campaigns 

• Planned media tours with KOLs / key media to Guam and achieved high media exposure for clients 

• Managed social media platforms and planned digital marketing strategy for tech/travel industry clients

Experiences 00 01@2x

Business Development Internship, the News Lens  May, 2014 - March, 2015

• Completed the media kit of company 
• Assisted in marketing projects 
Experiences 00 02@2x


  • TOEIC 965 (Golden Certificate) / Power Point / Excel / Tableau / SQL / Google Analytics


National Chiao Tung University 

• Academics: 3.6 / 4.0 GPA 
• Leadership: Student Association of FL Department- Leader of Public Relations Section 

Educations 00 00@2x