Product Associate Manager, LINE Taiwan Jan, 2019 - Current

• In charge of LINE POINTS Ads, LINE TAXI products planning which takes 10% of ad revenue in LINE Taiwan. 

• Built global ad product business model and developed innovative business strategy of LINE ad product • Developed product marketing strategy with wide functions of stakeholders to increase platform usage. 

• Analyze performance of digital ads, extract business insights for stakeholders to further improve the product strategy. 

• Developed product marketing materials (blog articles, videos, OA post) for sales demonstration. 

• Possess solid knowledge on digital ads / LINE Official account / TAXI market / App tracking platform (SDK) / google analytics

Associate, LINE Taiwan June, 2017 - Dec, 2018

• Devised external guideline for LINE product to educate the market 

• Initiated LINE sponsorship projects to sales team and brought out incremental revenue in 2018 

• Monetized B2B solution of LINE TODAY which is in early phase of LINE ad product 

• Planned strategy to sell remaining slots and attained over 100% of selling rate in 2018

Senior Account Executive, Veda International Corp. July, 2015 - March, 2017

 • Key Account Clients: Yahoo, Trend Micro, Guam Visitors Bureau, Adobe 

• Developed clients marketing and PR proposals and implemented 30+ PR campaigns 

• Planned media tours with KOLs / key media to Guam and achieved high media exposure for clients 

• Managed social media platforms and planned digital marketing strategy for tech/travel industry clients

Business Development Internship, the News Lens  May, 2014 - March, 2015