Cindy, Su
Product Designer｜Freelancer
Hsinchu City, Taiwan
👋 Hi, I'm Cindy! I am a multi-disciplined product designer with 8+ years of industry experience. Located in Taiwan, I'm currently working as a freelancer.
My design experience at startups and large companies afforded me a solid foundation in visual design, design thinking, interaction design, and cross-disciplinary collaboration.
I love to create meaningful products and services that delight people, and achieve both user goals and business value. I'm specialized in turning an ambiguous goal into a concrete product plan and strategy and delivering it in partnership with design, research, and engineering.
My passion is to uplift others. I have led teams as large as 5 with UX/UI designers. Mentoring and encouraging people and working with them to ship great products is fun and rewarding.
Experience
Design Director • Fontech
Feb 2021 - Oct 2022
- Built and implemented design system with Figma to reduce repetitive work in design and engineering teams by 50%
- Collaborated with CEO, Tech Leads, Stakeholders, and Product & Marketing Managers and make sure to bring the best possible solutions and to ensure consistency to users' problems at the cross-section of tech and design
- Established design strategy and goal for every project and led 3 designers to turn conceptual ideas into 20 useful and valuable products in a year
- Identified and grew talent within the design team, mentor 2 junior designers into senior designers and cultivate several interns as junior designers
- Built a design culture of curiosity, trust and openness. Regularly organize activities about internal sharing sessions, workshops, visiting exhibitions, etc
UX Designer • Alibaba Group - Ele.me
Sep 2018 - Feb 2021
- Led and built a design platform that enables users who have no experience of design to make graphics by themselves, achieved a cost reduction of 90%
- Updated a tool for the platform to help over 3 million shop owners to diagnose problems of commodity images, resulting in a 27% increase in average sales after optimization
- Worked with engineering team to formulate design specifications for the ad position of App to ensure product consistency and easy maintenance
- Collaborated with product operation team on various projects to design campaign sites that are inline with the brand image
Design Manager • DayDayCook
Sep 2017 - Sep 2018
- Led 5-person design team: defined feature scope, assigned tasks and tracked progress
- Collaborated with branding, marketing and product team to provide more than 100+ design proposal and graphics for large-scale sales promotion and daily operation
Graphic Designer • Taipei Digital Group
Sep 2014 - Jul 2017
- Partnered with social media team to design graphics, which improved the number of followers on Facebook by 75% in 1 year
- Designed and produced digital and printed marketing materials: banners, posters, videos and exhibition branding
Video Editor intern • Teach For Taiwan 為台灣而教 （TFT）
七月 2014 - 九月 2014
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Education
Shih Chien University
Department of Communications Design
2010 - 2014
Tools
Design
- Figma
- Sketch
- Adobe Creative Suite
Development
- HTML/CSS/JavaScript
- Vue/Nuxt.js
- Python/Scrapy
Language
Mandarin: Native, English: Advanced
