Jerry Weng
Taipei City, Taiwan
B2C | B2B | Marketing | Business Development | Partnership
⦿ A passionate marketing and sales professional with 15 years of proven track record.
⦿ 10+ years of experience in new business development in the fields of AI, EC, Consumer Electronics and Blockchain.
⦿ 7 years of experience in team management and leadership.
⦿ Full of entrepreneurial spirit and always ready for new challenges.
Work Experience
Executive Director (Blockchain-themed media) • None Group
April 2023 - Present
．Establish and spearhead Taiwan's most entertaining blockchain-themed media outlet.
．Leverage current popular short videos, combined with YouTube, podcasts, social media, and articles, to share the latest Web3 news.
．Manage a diverse team of over 10 professionals across video production, text editing, community growth, and business development sectors.
Marketing Director (Layer 1 Public Blockchain) • ThunderCore
January 2022 - January 2023
． Planned and executed a global marketing strategy for a renowned Layer 1 blockchain project, enhancing brand visibility and community loyalty through media exposure, content marketing, community management, and establishing strong ecosystem partnerships.
．Assembled and led a global Web3 marketing team of more than 10 members.
Business Director, B2B (Enterprise e-Learning Platform) • Hahow
May 2020 - March 2021
．Formulated a business model and Go-To-Market strategy for the enterprise e-learning market.
．Held full responsibility for the Profit and Loss (P&L) and operations of the B2B team.
．Led and motivated a team of 9 direct reports.
Regional Director of Sales And Marketing (AI Wearable Devices) • Mobvoi
August 2018 - October 2019
．Developed and deployed a Go-To-Market strategy and channel penetration tactics for the smartwatch and wearable product line within the Taiwan market.
．Held full responsibility for the Profit and Loss (P&L) and operations of the local business team.
．Led and motivated a team of 5 direct reports.
Business Development Manager (Cross-border B2B e-Commerce) • Alibaba
March 2016 - August 2018
．Established a cross-border B2B e-commerce ecosystem for Taiwan's international trade companies through partnerships with logistics, payment, and marketing service providers.
．Collaborated cross-functionally with sales, legal, finance, and marketing teams to meet business objectives.
E-Commerce Project Manager (AI-driven Used Car Platform) • Taikoo Motors
August 2014 - November 2015
．Crafted and executed a strategy for a used car platform, integrating O2O with AI and Big Data to boost sales and enhance customer service, aligning with company goals.
．Responsible for managing the department's Profit and Loss (P&L).
Product Marketing Specialist • Sony Taiwan Limited
July 2012 - July 2014
．Formulated and executed comprehensive strategies encompassing product development, pricing, distribution channels, and marketing initiatives.
．Managed the Profit and Loss (P&L) responsibilities for product categories in the Taiwan market.
Co-Founder • Petmory
November 2010 - July 2012
Crafted and executed a strategic business plan to establish an online media outlet focused on pets and fashion, while overseeing daily operational activities to ensure organizational efficiency and growth.
Assistant Account Manager • Edenred
January 2007 - October 2010
Crafted and executed targeted Customer Relationship Management (CRM) and Partner Relationship Management (PRM) strategies for leading clients like Microsoft and Sony Mobile, enhancing customer and partner relations to boost sales.
Education
2005 - 2006
University of Bradford
International Business and Management
1999 - 2003
