永遠追求創意與進步的行銷人,
具備文案力、設計力、執行力、數據力。
擁有人文背景並擅長為產品敘述故事,累積1年內容行銷經驗,於短時間替顧客官網提升流量。
作為領導人,我有過豐富的經驗凝聚不同背景、學科的夥伴聚焦專案上。同時我接觸領域廣泛,能夠在不同部門的團隊間溝通協調,也能從解決問題的角度使團隊運作更加有效。
辦理超過20場的線上、線下活動與講座,熟悉企劃撰寫與籌備流程。曾為新創傳統戲劇發起募資企劃並達成226%目標金額,並提升20%觀眾流量。
中英文書面、口語皆流利,能有效進行雙語互譯、文案撰寫,並有跨國際團隊溝通的經驗,熟悉文件、信件往來與口頭報告。
設計力 我一直相信圖像是傳遞想法最好的方式!我能自如運用Adobe產品,製作平面作品,並完美結合主題與兼具美感。
設計力、文案力 設計平面影像的同時,我能洞察媒體新潮並結合產品優勢,打造出引發廣大迴響的宣傳圖文。
文案力、執行力、數據力 擁有1.5年經營粉專平台的經驗,我擅常觀察時下趨勢以及利用數據分析,以創意的內容在有限的資源內創造社群媒體的最大價值。
文案力、執行力、設計力 我曾經多次贏得影片競賽,並與校方合作拍攝宣傳片。從腳本撰寫到影片後製,我能夠獨立製作影片,而且注重作品原創性。
殃神決||布袋戲年度公演預告片
布袋戲結合電視拍攝手法,學生也能翻轉傳統戲劇!做為年度公演的預告片,這支影片介紹演出中的劇情梗概以及出場腳色,總共獲得近3000次的觀看紀錄。其中我負責影片的腳本、分鏡設計、現場導演及剪接後製。
西班牙文黃金三句 ||滋事舞台:哇靠,這是我上過最知識的通識課!
為了吸引大學生多參加通識課程與推廣西班牙文,我觀察大學日常並融合時事元素,從腳本撰寫到後期剪接獨立製作了這支影片。最後獲得了通識競賽短片第二名以及萬元獎金。
文案力、執行力 在旅讀中國擔任網路行銷助理的同時,我也負責《創意遊中華》專案的校園公關。專案期間,我支援活動籌備、以及20+大專院校的聯絡事宜,使其中70%成為產學合作對象。
以生活、文化作為主題的創意遊中華再次開跑,全國大專生動起來!
你規劃行程,我們負責出旅費!用你的好奇心、觀察力、熱情,發現任何一切有趣好玩、令你著迷、大開眼界的新鮮事!
我在社團擔任公關宣傳組長時,掌管粉專、官網近2年,在0預算投入下,粉專觸及率比前期增加20%,追蹤數增加10%。
為籌措公演經費我發起嘖嘖《天殉》募資企劃,身為PM負責商品管理以及行銷策略擬定。在8000元的預算內,我和團隊執行了為期2個月的行銷企劃,製作5項周邊商品、7項募資方案。最後我們籌得60k+的經費,達標率226%。 優秀的專案執行力讓我順利爭取到產學計畫的合作案,為上映電影拍攝宣傳短片。
擔任社長時,我在任內辦理4場對外活動。期間,我在團隊只有4人的條件下,擔任公演總籌,負責規劃行銷、籌備時程以及進度控管。最終帶領團隊完成200+觀眾入場的大型演出,並收到觀眾97%滿意度回饋。
在旅讀中國擔任行銷助理時,我負責官網行銷內容企劃,還有粉專管理,同時擔任《創意遊中華》專案的校園公關,連絡20+大專院校;另外,製作結案的行銷分析報告,使我熟悉分析工具如Google Analytics、BuzzSumo,並能以數據優化宣傳成效。
Creative hand, aesthetic mind, persevering spirit, and data-driven brain.
A versatile and passionate language major pursuing the perfect "language" for marketing!
I am familiar with Adobe Products and love to design and produce social media images. Can work independently, with experience of producing more than 50+ graphics and 10+videos on social media.
With almost 2 year experience of social media marketing, I can seize the trending topics with original creative content.
One of the account I managed had grown 10% followers.I am data-driven, familiar with Google Analytics and other back-end tools.
As the director of my student association, I possess strong interpersonal skill and collaboration experience. As a person possess multiple skills and background, I can effectively communicate with different apartments. I always approach issues logical and understanding mind.
I believe one of the best way to convey our messages to people is through graphics and posters. I am familiar with Adobe Products and love to design social media images and posters.
With the experience of managing the Facebook account for my student association, I seize the trending topics precisely and produce creative original content and graphics, which received massive reaction for audience.
I possess the experience of social media marketing and am excel at trend-observing and data-analyzing. I created contents which received massive interaction from the audience and helped the the brand grow more followers.
From writing scripts to filming, I posses the ability to produce a video independently.
The Battle of Deities|| Annual performance spoiler
Traditional arts is more than you think once it jumps on the modern stage!
As the spoiler of the modernized puppet show performance, this film reveals the story-line and the characters, and has won 3000 vies on different platforms. In this program, I was responsible for scripting, directing and editing.
3 Spanish phrases you can't miss|| The best General Class I've ever been in!
The video features on the Spanish class in NTNU, which I also took, and three simple phrases everyone must know in Spanish! This video has won the second prize in the General Education Promotion Competition.
When working as the Marketing Assistant at 旅讀OR, I also supported the program OntheRoad as the relation assistant. I managed the contacts of 20+ institutions and established cooperation with 70% of them.
以生活、文化作為主題的創意遊中華再次開跑,全國大專生動起來!
你規劃行程,我們負責出旅費!用你的好奇心、觀察力、熱情,發現任何一切有趣好玩、令你著迷、大開眼界的新鮮事!
My interest in marketing started when I got my position as the Minister of marketing in the Puppet Drama Club, where I devoted to offer the audience a whole new aspect that puppet show "is something more than a fading traditional art". To succeed the innovated performance, I managed a funding program exceed 226% of the goal, which supported the performance sufficiently and received a 97% good reviews.
My passion for marketing didn't stop here. I started my internship at Or China and worked as Digital marketing assistant, and acquired professional advanced skills in marketing strategies and back-end analytics.
I am an efficient team player work with genuineness and passion, and would love to devote my self to a highly intelligent and passionate team!
A versatile and passionate language major pursuing the perfect "language" of marketing!