Hi, I’m Cleo who is responsibility, high efficiency, multi-function, and good as a team-player but also can work independently. Since I’ve joined the marketing industry for 10 years, I am well-understanding to know what the marketing purpose and how to leverage the media vehicle or tools to meet the goal.
Email: [email protected]
+886 916 053 353
Taipei, TW
Mandarin- Native
Taiwanese- Fluent
English- Fluent
TOEIC: 745
A.C Nielson Clear Decision
A.C Nielson Arianna
XPRN
comScore
MS Office
To admire moms who are breastfeeding, illuma planed to use a series of TVC for supporting and telling the key point: when you tired, illuma is here for moms all the time! So we discussed the several versions for TVC with clients and advertising company, to decide the key message delivering to consumers. Finally, we pick up
Planning all media plans for KOKO KRUNCH and Fitnesse including TV, OTV, social media, co-op with media, KOL, SEM etc. Especially Facebook post ads, we plan the posts key message with clients and schedule the posts exposure to meet the KOL blog or vlog activities in the same time.
For the new launch campaign, Taiwan as the first country to deliver the TVC, we negotiated with TV channels and digital media, to expose the same video ads at 21:05 on the presidential election date, invested the front page of the 4 main newspapers in Taiwan, and roadblock 5 highest traffic of news websites in order to make the greatest impact.