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Coleen Chiang

Taipei,TW • [email protected] • (+886)986220366

I'm Coleen. 

A passionate person who thinks positively and is eager to tackle with new things, people and challenges.
 
Familiar field: Public RelationsBrand Marketing|Social Media Marketing

 My Linkedin

Education

National Taiwan Normal University, Taipei                Bachelor of Business Administration | The module of marketing                   2015-2020  

University of Leicester, the United Kingdom              English Language                                  |  Exchange program                              2019  

Working Experience / Leadership Experience

Senior Account Executive, One For All Public Relations Consultants,Aug 2020 - Now

Mainly serve the Medical industry and FMCG clients,
including Novo Nordisk, Pfizer, Viatris, Boehringer Ingelheim, Straumann, Fonterra, Sebamed, Uni-President, L'Oréal North Asia...etc.

Proposal — Develop comprehensive strategic integrated communication plans for clients
Media Management — Maintain media relationship and media monitoring
Press Conference — Holding over 5 press conferences and supporting over 10 press conferences
Campaign Planning and Executing — include off-line and on-line Campaign

KOLs and Stakeholders management — KOL seeding, KOL endorsement, KOL Cooperation...etc.
Project management — Manage the budget, track timely billing and reporting

Company@2x 67c196720a5800ba562dd8b30b5f08c1e73e95cf2e870bd86ebec657897e3b20

Marketing department internship, LuluPet AI, Jul 2019 - Sep 2019

Facebook / Instagram Fans page operations — The number of FB fans had increased by 60%
Email Marketing — The first Unique Open Rate had reached up to 66% 
Brand Promotion and Positioning

Company@2x 67c196720a5800ba562dd8b30b5f08c1e73e95cf2e870bd86ebec657897e3b20

China Social Media Marketing internship, JUKSY , Sep 2018 - Jan 2019

Weibo, China social media Analysis
Artist interview copywriting — The best performing article had reached 20,000 hits
KOL Analysis / Audio video planning draft 

Company@2x 67c196720a5800ba562dd8b30b5f08c1e73e95cf2e870bd86ebec657897e3b20

Marketing department internship, Courtyard by Marriott , Jul 2017 - Aug 2017

Activities, Menu copywriter / Analysis of competition information
Restaurant event planning and execution — Oktoberfest, Father's Day, Valentine's Day etc.

Company@2x 67c196720a5800ba562dd8b30b5f08c1e73e95cf2e870bd86ebec657897e3b20

Additional

- Language: Chinese (Taiwan Mandarin, Native), English (Fluent)

- Certificate: Google Analytics, Google Ads Search, Google Ads Display, Google Ads Video

Skills: Microsoft Office (Excel, PowerPoint, Word), Photoshop, Sony Vegas

- Interests: Singing, Dancing

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