PR Senior Account Executive, One For All Public Relations Consultants，Aug 2020 - Sep 2022 

Mainly serve the FMCG and Medical industry clients, including Fonterra, Sebamed, Uni-President, L'Oréal North Asia, Pfizer, Novo Nordisk, Viatris, Boehringer Ingelheim, Straumann, Novartis...etc.

• Event planning and executing — Created offline and online campaigns to enhance customer engagement also to increase product sales
• Media management — Maintained media relationships to influence the media framing and help clients establish a positive brand impression
  
• KOLs and Stakeholders management — Operated KOL Endorsement and Cooperation, and organized a KOL Seeding to 40+ KOLs with a potential reach over 7.14 million
  
• Proposal — Developed strategic integrated communication plans and won pitchings for the  company by up to 75%
• Project management — Managed budgets and schedules to optimize project quality
• Press releases and conferences — Identified strong news angles and supported over 20 press conferences, which once resulted in value 39 ROI
  
  
• Key achievement: Campaign "2021 WSD: a New Medical Communication Paradigm" won Bronze at the PR Awards Asia 2022 for Health & Wellness. Through integrating local governments and news social networks, achieved consistent communication and increased reach by 200% at 1/9 of the budget

Marketing department Intern, LuluPet AI， Jul 2019 - Sep 2019

• Facebook / Instagram Fans page operations — Increased the number of FB fans by 60% in 2 months
• Email Marketing — Launched an email marketing campaign that achieved a 66% open rate
• Brand Promotion and Positioning — Established the brand image of "The world's first AI image recognition cat litter box"

China Social Media Marketing Intern, JUKSY ， Sep 2018 - Jan 2019

• Weibo operations — Edited and analyzed Weibo articles to keep trends in China social media 
• Artist interview Editing — Produced 7 articles and one of the best articles reached 20,000 hits in 1 week
• KOL Analysis — Built Trend, Beauty and Travel KOLs lists for analysis
• Video script planning — Drafted TIKTOK video script for artists 

Marketing department Intern, Courtyard by Marriott ， Jul 2017 - Aug 2017

• Marketing event planning and execution — Assisted restaurant promoting projects including Oktoberfest, Father's Day and Valentine's Day to increase brand exposure
  
• Copywriting — Edited activities and menu copywriting
• Competitor analysis — Collected events material of major hotels in Taiwan for analysis