National Taiwan Normal University, Taipei Bachelor of Business Administration ｜ The module of marketing 2015-2020
University of Leicester, the United Kingdom English Language ｜ Exchange program 2019
Mainly serve the Medical industry and FMCG clients,
including Novo Nordisk, Pfizer, Viatris, Boehringer Ingelheim, Straumann, Fonterra, Sebamed, Uni-President, L'Oréal North Asia...etc.
Proposal — Develop comprehensive strategic integrated communication plans for clients
Media Management — Maintain media relationship and media monitoring
Press Conference — Holding over 5 press conferences and supporting over 10 press conferences
Campaign Planning and Executing — include off-line and on-line Campaign
KOLs and Stakeholders management — KOL seeding, KOL endorsement, KOL Cooperation...etc.
Project management — Manage the budget, track timely billing and reporting
Facebook / Instagram Fans page operations — The number of FB fans had increased by 60%
Email Marketing — The first Unique Open Rate had reached up to 66%
Brand Promotion and Positioning
Weibo, China social media Analysis
Artist interview copywriting — The best performing article had reached 20,000 hits
KOL Analysis / Audio video planning draft
Activities, Menu copywriter / Analysis of competition information
Restaurant event planning and execution — Oktoberfest, Father's Day, Valentine's Day etc.
- Language: Chinese (Taiwan Mandarin, Native), English (Fluent)
- Certificate: Google Analytics, Google Ads Search, Google Ads Display, Google Ads Video
- Skills: Microsoft Office (Excel, PowerPoint, Word), Photoshop, Sony Vegas
- Interests: Singing, Dancing