1. Lead more than 6 persons team to create effective Global GTM strategies for Display, Projector, Networking.
2. Work with design teams, freelancer and agencies to create marketing assets including web pages, banner, posters, POSM etc.
3. Understand the target audience and be able to outline marketing messaging to reach them - including key feature prioritization, value proposition statements, product page copy, etc.
4. Design and execute compelling global marketing campaigns that engage the target audience while promoting targeted sub-brands and products.
5. Perform product testing to understand new features and the end-user perspective.
6. Coordinate with global and local teams to implement strategies, execute campaigns, and release assets.
7. Actively seek out and execute synergistic projects with ecosystem categories.
8. Track category project and asset performance using various KPIs - use the data to continually refine processes and materials.
1. Good communication and coordination skills
2. Independent, creative with drive, willingness to learn
3. Exhibit creative thinking with a keen attention to detail
4. Requires a can-do attitude and ability to handle multiple tasks at the same time
5. Capable of working under pressure
6. An understanding of Gaming or electronics is preferred, although not necessary
7. PR agency, or creative agency with product marketing(Not product Manager/project manager) related work experience is preferred
8. Good English and Mandarin speaking and writing ability.
9. PR agency, or creative agency with product marketing(Not product Manager/project manager) related work experience is preferred
10. An understanding of Gaming or electronics is preferred