(1)Development brand strategy to achieve annual goals and enhance brand awareness.
(2)Shaping and maintaining brand image and developing media communication strategy.
(3)Creates comprehensive action plans for all marketing projects with the aim to maximize brand and new product exposure while maximizing efficiencies.
(4)Cross-departmental communication and planning for the management of allocated budget.
(5)To master consumer behavior, market trends and competitive information.
(1)Based on brand strategy, working with Greater China and Singapore, using global marketing resources to plan for integrated marketing and marketing activities.
(2)Cooperation with the product department, for the annual goal and sales target, planning the main product marketing activities.
(3)Collaborate the wholesale and retail department of direct cooperation, for access and consumer demand, to help access activities.
(4)Provision and control of monthly and annual budgets.
(1) Achieving Monthly and Annual Performance Objectives: Combine marketing resources to increase the browsing rate and return rate to facilitate conversion rates.
(2)Collaborate the headquarters and marketing department of direct cooperation, to develop annual plans and e-commerce platform development.
【Third Party Cooperation】
(1)PR: Media relations maintain and shape brand image and crisis management that meet the target audience communication.
(2)Media procurement: targeted advertising for the target to enhance brand awareness and guide consumers to buy.
(3)Activities: the implementation of the promotion of brand marketing activities and guide consumers to buy.
(4)The official website and community website: use for headquarters marketing resources and data analysis, the official website maintenance and community management, providing real-time information and promote consumer interaction, to achieve the actual situation.
Lead and manage marketing planning, visual display and e-commerce employees, achieve company goals and develop personal career.