Product Marketing Manager, Google Play

Job Description

Google welcomes people with disabilities.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 7 years of experience in marketing.

Preferred qualifications:

  • Experience and interest in the mobile games industry.
  • Experience managing partnership marketing and defining strategic marketing plans based on user insights and business goals.
  • Ability to effectively present information and manage relationships with various audiences including executives, externally and internally.
  • Ability to manage simultaneous complex projects across multiple internal and external stakeholders.
  • Ability to think strategically, balance attention to detail, and prioritize goals.
  • Excellent project management and communication skills.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Google Play provides Android users with the latest apps, games, movies, TV shows, books, and news publications.

As part of the Google Play Consumer Marketing team, you’ll drive the strategy and execution for our marketing plans for mobile games. In this role, you will lead various projects and initiatives in partnership with game developers, through co-marketing partnerships, influencer programs, media campaigns, product launches, and more. You’ll be working closely with business development, merchandising, developer marketing, brand and social marketing, and more to bring campaign initiatives to life.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Drive go-to-market planning and execution for gaming marketing campaigns with cross-functional stakeholders.
  • Build and maintain executive-level partnerships with game developers, identify marketing and partnership opportunities, and execute co-marketing campaigns. 
  • Work with global marketing teams to communicate marketing goals and objectives and ensure global campaign alignment.
  • Be an expert of consumer insights for mobile gamers, utilizing research and data to inform creative development, marketing, and communication strategy.
  • Own marketing campaign results and impact on the Google Play business while making strategic recommendations for optimization.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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Regular earnings reach NT$40,000
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About us

Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.


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