Service Office_Marketing_Customer Loyalty Leader

Updated about 1 month ago

Job Description

PURPOSE OF JOB

I work with Digital & CRM manager to uncover valuable customer insights and to translate them into fuel for sustainable profitable growth and set up campaigns in the disciplines of acquisition, loyalty and retention. This is achieved by unlocking customer data from internal and external sources and thoroughly analysing customer needs and behaviour. My other activities include making selections, evaluations and reports.

ASSIGNMENT

1. Identify member loyalty program offers to encourage our existing core customers to shop in our stores more frequently (retain and develop).

2. Initiate member loyalty recruitment strategy to drive new customer purchase and increase our membership penetration.

3. Conduct personalization CRM communication plan based on different customer segments to increase the response rate.

4. Report regularly to the Digital & CRM Manager about the effectiveness and ROI of the FAMILY media mix.

5. Manage CRM loyalty database and monitor CRM data quality and transaction capture rate. For generate CRM reports and provide consumer insights to internal stakeholders.

6. Generate CRM reports and monitor KPI achievement, as well as provide consumer insights regularly for internal stakeholders.

7. Work on the development of campaigns directed at FAMILY members which support the commercial calendar and contribute to the stated objectives.

8. Work with Digital & CRM manager to manage the FAMILY budget, by monitoring the campaign costs.

9. With a ROI-driven mind-set and responsible for the campaigns.

Requirements

1.At least 8 years of relevant work experience in B2C database marketing or segment marketing.

2.Ability to prioritise and organise own work to make efficient use of time available.

3.English language skills, both spoken and written.

4.The ability to work on strategic, tactical and operational level.

5.The ability to explain goals and purposes and to give open and honest feedback.

6.Specialist profile with the ability to act as a trainer & coach.

7.Integrity and the ability to establish relationships based on trust, open to feedback and possessing the desire to learn from each other.

1
8 years of experience required
40K+ TWD / month
Optional Remote Work
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IKEA是一間重視每位夥伴的跨國企業,你可以沒有局限的跨單位、跨領域轉調發展,也能訂定自己的專屬計畫,嘗試不同角色。在這裡,你能持續挑戰自我,和不同國家的夥伴一起成長!

創辦人Ingvar Kamprad希望能提供大多數人負擔得起,同時具有好品質與好設計的家具家飾品。為此,IKEA宜家家居創造了獨特的經營模式,包括了自行設計、全球生產、集中採購與配銷以及在店內有效的銷售方式。

IKEA宜家家居的所有設計都遵循「大眾化設計」原則,在設計之初就需要同時考量形式(外觀設計)、功能、品質、永續發展以及價格這五大要素,透過各種創新思考,將每一個環節的成本降至最低。此外,透過店內展示間與IKEA網頁,令台灣的消費者增添更多居家佈置靈感。同時也致力於貼近台灣民眾的居家生活,以提供最適合台灣家庭的居住空間解決方案,為台灣家庭帶來更美好的生活。

IKEA宜家家居台灣第一家店成立於1994年,目前在台灣共有7家店,分別是內湖店、新莊店、新店店、桃園店、台中店、高雄店與台北城市店-小巨蛋,及一家新竹訂購取貨中心。

IKEA宜家家居台灣是DFI零售集團的成員,DFI零售集團在香港及印尼均有宜家家居分店。


我們是一群務實坦誠、熱愛家居布置的人,來自世界各地,背景各有不同,但卻有同一個目標:為大眾締造更美好的生活。我們以共同的價值觀實踐目標。這些價值觀是我們工作的基礎,也是共融關愛、開明坦誠文化的基石。我們提倡團隊文化,熱誠樂觀,歡迎與我們態度及價值觀相同的人才加入。


Team

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HR Manager
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Winnie Huang
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Justin Cheng
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TCSHR
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Eve Hsieh
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Jane Chang

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