Product Marketing Specialist (New Products)

Job Description

Come and join us where you can work with an international team and learn from seasoned developers and designersto explore new product ideas! As an equal opportunity employer, we support and accept differences and strive to create a workplace where stimulate creativity, collaboration and learning from all members.

Aside from the PicCollage app, we are also building exciting new products, including new photo editing and video editing tools on both mobile and web. As a Product Marketer of our"Explore" group, you will work closely with other team members to help research and define creative new products, and build and grow these software applications over time.

Requirements

Responsibilities:

  • Conduct market analysis to obtain an understanding of the competitive landscape and identify product differentiators.
  • Collaborate with Product Managers to develop go-to market strategies including product positioning and messaging that resonates with target user personas.
  • Develop experiments and create marketing programs(e.g. campaign creatives, product copies) to reach and grow users for new products.
  • Assess the effectiveness of the marketing experiments on an ongoing basis, and provide insights to make product development.
  • Speak both internally and externally to promote the story of new products.

Qualifications:

  • Fluent or native-level proficiency in English.
  • Excellent written and verbal communication and storytelling skills.
  • Experience in directly working with developers and designers for making product marketing changes in the product discovery and delivery process.
  • Experience with developing go-to market strategies for new-launch mobile and web products, preferably in photo or video editing industry.
  • Metrics-driven and analytical - proven ability to prioritize, drive, and achieve results.
  • Familiarity with running campaigns on Facebook Business Manager, Google SEO, and TikTok.
  • Market intelligence - be the expert on target users, clearly share with the team who are they, why and how they use the products.
  • Prefer working in a collaborative, creative and fast-paced team.

Desirable 😉

  • Hands-on experience in campaign creatives design.
  • Chinese language skills.


Interview process

Interview ProcessAfter you submit your application, the next steps are one or two video interview calls (with short written questions), followed by an onsite interview. Our interview process includes interesting exercises with our team members (e.g. pair programming, design brainstorming). Through this process, we hope you can get to know what it's like to work with us, and get to know our team and culture!

More about PicCollageRead our company blog to read our members' sharing.

If you believe you fit the bill above, and are eager to start a new journey of being part of a fun and creative startup team, hesitate no more and join us!

CLICK HERE TO APPLY FOR THE POSITION!

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Logo of PicCollage 拼貼趣.

PicCollage 拼貼趣

About us

嗨!我們是來自矽谷的新創團隊 PicCollage 拼貼趣,主要產品『PicCollage』是一個追求自由創造及分享的照片拼貼app,主要使用者來自美國、英國及日本等國家。目前全球下載量已突破 2 億,每個月 1500 萬穩定用戶量,並且持續增長中!

在PicCollage 拼貼趣團隊我們鼓勵自由創造,擁抱差異與多元文化,致力於打造『開放、學習、分享』的工作環境。另外,新產品團隊正式成軍!積極開發新產品運用新科技如 Machine Learning、Data Analytics、Web Based Products 等,以快速開發進行試驗並獲得市場回饋,除了 PicCollage App 之外還要再戰下另一個新產品里程碑。歡迎各方高手與我們一起創造下個破億下載量的產品,為世界帶來趣味!

歡迎參考以下連結更多的認識我們!

  • Our New Products https://picc.co/products
  • Life at PicCollage https://www.youtube.com/channel/UCIVyWO-qWIBQQebwef-s7Cg/videos
  • Tech Blog https://tech.pic-collage.com/

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