Senior Product Marketing Manager

Job updated 18 days ago
Actively Reviewing Resumes

Job Description

About

Want to build a worldwide brand from Taiwan, and to communicate our brand story to millions of users worldwide?

Want to be based in Taiwan but work in a silicon-valley-like environment, and to build world-class brand and products?

Want to participate in the global fintech and blockchain movement, and work at an English-speaking workplace?

Come change the world with us! Join this fast-growing startup founded by software veterans and funded by top VCs, Skype co-founders, and the Taiwanese government (NDF)!

We’re hiring for an experienced Senior Product Marketing Manager. The exact mix of other skills does not matter, so long as your tool chest includes a mix of abilities. Be willing to attack anything that comes your way, learn on the fly and get things done. Come talk to us if you want to push your skillset in a dynamic fast-paced environment.

Responsibilities

  • Collaborate closely with key team leaders to develop a strategic-level product vision and service scenarios. Conduct product launches to internal sales and marketing teams, highlighting how the product meets the needs of end-users. Develop long-term marketing strategies around the product and technical architecture.
  • Gather and track information, including market intelligence, competitor information, industry research, and customer needs analysis.
  • Classify and segment the target customer groups, determining the initial core positioning and unique selling points of the product.
  • Evangelize the value proposition of the product to the business expansion and sales teams, collaborating with them to develop customers. This includes engaging and educating high-end customers and expanding strategic partnerships.
  • Maintain close communication and collaboration with the marketing team, especially brand promotion, PR, and marketing managers. This includes planning conferences, defining media news release strategies, and identifying sponsorship levels for different events (such as the need for speaking engagements).
  • Integrate the company’s product launch strategy with overall marketing activities to accelerate the generation of sales leads and demand. Drive and lead product launch projects, leveraging them to enhance the company’s thought leadership and perception of technical superiority.
  • Develop sales tools to enhance the efficiency of frontline teams, including presentation materials, customized proposals, FAQs.
  • Develop product marketing materials, such as case studies, specification sheets, whitepapers, product descriptions, FAQs, feature sheets, competitive comparisons, and materials required for the company’s official website.
  • Take full responsibility for the planning of product launches, working closely with the marketing and product management teams to ensure successful product launches.
  • Establish communication processes across multiple functional departments or business units.
  • Drive and monitor the marketing team’s reach and influence on target audiences, conducting demand exploration.
  • Develop training materials for product promotion and customer education needs.

Requirements

  • BA/BS degree or equivalent.
  • 5+ years of related working experience in product marketing.
  • Advanced English fluency.
  • Having an understanding of tools or methods required for visually expressing marketing content, such as PowerPoint presentations, whitepapers, webpages, videos, etc.
  • Having excellent verbal and written communication skills with attention to detail
  • Having extensive experience in delivering speeches and conducting demo presentations.
  • Having strong cross-departmental communication skills.
  • Demonstrating a high level of autonomy and strong time management abilities.

Good to have

  • Experience in the crypto/blockchain-related industry (e.g.: crypto exchange, P2P, wallet, stablecoins, etc), Finance, Fintech.

    Location: Taipei

    https://goo.gl/maps/uZXkDqWYPisSymLA8

    About XREX

    https://www.xrex.io/

    Culture

    https://downloads.xrex.io/culture

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    About us

    * XREX is a fast-growing organization, on a mission to make our world a better place
    * You'll be working with top talents from around the world
    * You'll gain experience in building an international brand, product, and user community
    * You'll receive generous stock options
    * You'll gain experience in a blockchain- and crypto-related products, technologies, and markets
    * You'll be working in a cutting-edge tech startup using the very latest tech, tools, methodologies, and processes

    Please review our culture before applying.
    https://downloads.xrex.io/culture

    Contact HR: [email protected]

    XREX
    Redefine banking together

    XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together. We provide enterprise-grade banking services to small to medium-sized businesses (SMBs) in or dealing with emerging markets, and novice-friendly financial services to individuals worldwide.

    Founded in 2018 and operating globally under multiple licenses, XREX offers a full suite of services such as digital asset custody, wallet, cross-border payment, fiat-crypto conversion, cryptocurrency exchange, asset management, and fiat currency on-off ramps.

    Sharing the social responsibility of financial inclusion, XREX leverages blockchain technologies to further financial participation, access, and education.

    XREX
    共同改寫金融定義

    XREX 是一家應區塊鏈技術而生的國際金融機構,與銀行、政府及用戶密切合作,共同改寫金融定義。我們提供企業級的服務,幫助位處發展中國家或與發展中國家有生意往來的中小型企業處理跨境金融服務,同時也為全球加密貨幣新手提供最友善的初始入口。

    創立於 2018 年並已取得多國執照在全球營運,XREX 提供一站式的服務,包括:數位資產託管、錢包、跨境支付、法幣與加密貨幣轉換、加密貨幣交易所、多元化資產投資、法幣出入金服務等等。

    XREX 將普惠金融視為社會責任並希望為此盡一份心力,持續運用區塊鏈技術推進金融參與權、金融使用權與金融教育權。

    Follow XREX on Discord, Telegram, Twitter, Facebook, and LinkedIn.

    XREX is backed by public companies, banks, prominent VCs, and the Taiwanese Government:
    * Taiwan Government National Development Fund
    * CDIB Capital Group (TWSE: 2883)
    * E.Sun Financial Holding (TWSE:2884)
    * ThreeD Capital (CSE:IDK)
    * Systex (TWSE:6214)
    * Rocket Internet (NYSE:RKTA)
    * Global Founders Capital (Berlin)
    * Seraph Group (US)
    * Metaplanet Holdings (Estonia)
    * AppWorks (Taipei)
    * WI Harper (San Francisco)
    * BlackMarble (Taipei)
    * New Economy Ventures (Taipei, Tokyo)


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