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Product Marketing Manager (產品行銷經理)

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Job Description

【Summary】

We are looking for a Product Marketing Manager who is responsible for developing effective product marketing strategies and designing brand marketing plans with the leadership team. This position is the voice of the customer, formed by researching customer needs and collecting valuable feedback. As the bridge between our product team and the market, you'll be communicating with our customers and working with our product team closely to convert the customer insight you collected from interviews into our potential new product features. Join us to build the outstanding SaaS product and promote it to the world.

【Job Description】

As a product marketing manager at Akohub, you will have many opportunites to communicate with e-commerce merchants or brands all over the world and help them target their customers smarter. You'll be responsible for:

Analyze and optimize Akohub's product marketing strategy. Engage and support our customers.

  • Design Akohub marketing plans with the leadership team.
  • Develop global marketing strategies and execute marketing plans.
  • Communicate with e-commerce merchants or brands to discover their needs and experiences.
  • Optimize on-boarding process of our SaaS product.
  • Provide advertising suggestions and marketing tips for e-commerce brands.
  • Analyze our e-commerce brands’ ad campaign performance and retention rates.
  • Provide professional consulting support via email and chat.
  • Schedule regular online interview with customers for collecting product feedback.
  • Be compassionate about merchants' problems, goals, and desires.

Company Introduction

  • Akohub is dedicated to building the leading marketing technology SaaS for global e-commerce brands. We built the 1st Shopify Ako Retargeting app from Taiwan, which is already helped thousands of merchants all over the world target their potential customers smarter and has been featured as the best "Staff Picks" app on the front page of Shopify App Store twice. Our customers are independent e-commerce brands ranging from individual entrepreneurs to big e-commerce enterprises - 50% in North America, 30% in Asia, and 20% in Europe and Australia.
  • Currently, we are building the next-generation full funnel marketing strategy platform that integrates Facebook, Google, and multiple marketing channels into one place with powerful analytics capability.
  • If you’re passionate about building software products and would like to work with a high-performing and experienced team, please do not hesitate to reach out to us!

【Company Benefits】

1. Startup Culture / 新創文化
Flat team structure. Great advancement development. Ability to collaborate with management team and drive product direction / 扁平組織文化、晉升管道暢通,可直接與管理層共同協作,並有機會參與新產品開發設計與方向

2. Flexible Working Benefits / 工時福利
Flexible annual leave, menstrual leave, and flexible working hours / 彈性特休年假、女性生理假、彈性上下班時間

3. Education Training / 教育訓練
Internal training and company sponsored external training courses like Facebook Blueprint certification / 內部教育訓練、外部訓練課程補助

4. Sports Subsidy / 運動休閒
Sports subsidy and outing subsidy / 運動定額補助、不定期戶外活動補助

5. Team Building / 團隊交流
Regular team gathering dinner and year-end banquet / 定期公司聚餐、年度尾牙

Requirements

1. 3 years of experience in marketing or product management.

    2. Great communication skills. Fluent in English writing and speaking.

    • You will need to present the story of new products and write engaging copy for product marketing.

    3. Experienced in customer support or professional consultancy.

    • You will need to provide professional digital marketing consultation to customers.

    4. Experienced in market research and customer interviews.

    5. Nice to have related experiences in Facebook ads, Google ads, or email marketing operations.

    6. Passionate about digital advertising/marketing technology (Facebook / Google) and e-commerce industry (Shopify).

    Interview process

    1. Round I: On-site or video interview for experiences sharing
    2. Round II: On-site interview for skills review

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    Akohub

    SaaS / Cloud Services
    1 - 10 people

    About us

    Akohub 是電商行銷策略自動化平台,專注為全球品牌電商打造精準行銷 SaaS 產品,幫助電商品牌更方便地運用 AI 行銷科技提升廣告投報率與轉單率。

    Akohub/AkoCommerce 為全球電商平台龍頭 Shopify 第一家台灣合作夥伴,我們的產品 Ako Retargeting 連續數年精選刊載於 Shopify 官方首頁,推薦給全球電商,亦為 Shopify App Store 中最佳 Facebook Retargeting 再行銷 App。目前我們的客戶已達數千家,品牌涵蓋範圍包含 50% 北美、30% 亞洲、20% 歐洲與紐澳市場,且持續快速成長中。

    無論是大型企業、中小品牌或新興創業家,皆面臨電商網站傳統廣告行銷效益下滑的問題。而我們致力於協助客戶解決此問題,Akohub 系統能根據電商網站的全方位數據,自動推薦最適合該品牌之跨通路全漏斗行銷策略。我們在 2019 年也成為全台前三家廣告科技之 Facebook Marketing Partner - Ad Tech,與 Facebook 密切合作,幫助品牌客戶提升銷售轉換率與銷售量。

    若妳/你對電商產業、行銷科技產品有熱誠,希望你/妳的生涯規劃可以不只在台灣而是跨向全世界,亦想嘗試與充滿活力的新創文化團隊一起將下一代行銷科技產品推往全球發光發亮,歡迎投遞履歷與我們聊聊!

    Akohub is an e-commerce marketing strategy platform. We are dedicated to providing the leading precision marketing SaaS product for global e-commerce brands. We help e-commerce merchants target their potential customers more precisely by leveraging state-of-the-art technology.

    Akohub/AkoCommerce is the First Taiwan Shopify Partner, the #1 e-commerce builder platform all over the world. Our product, Ako Retargeting, has been featured as the best Staff Picks app on the front page of Shopify App Store and recommended to global e-commerce brands several times. Currently we have thousands of clients globally, including 50% in North America, 30% in Asia, and 20% in Europe and Australia.

    No matter big enterprise, SMB brands, or entrepreneurs, traditional e-commerce advertising or marketing performance is decreasing gradually. That’s why Akohub is dedicated to solving the problems for clients. Our system automatically recommends the optimized cross-channel full funnel marketing strategies for clients based on their first party data and the external data sources across platforms. We are certified as the Facebook Marketing Partner - Ad Tech since 2019. We work with Facebook and help e-commerce brands increase conversion rates and gain more sales.

    If you’re passionate about e-commerce and marketing technology, would love to work in a flexible startup environment and build/promote the next generation SaaS product to the world with us, please do not hesitate to send your resume and talk more with us!


    Team

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    團隊成員

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