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Sales and Marketing Country Manager 銷售與市場區域經理

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Job updated 3 days ago
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Job Description

▍About AlfredCamera

From day one, we’ve been guided by the belief that home security should be made accessible to everyone. We started out by offering a software solution that turns your old phone into a security camera in 2014. Since then, this simple but powerful idea has become the go-to security app for more than 70 millions families worldwide.

In 2022, we launched our first hardware product, AlfredCam, which opened up an exciting new chapter for us. And 2023 is going to be an even more exhilarating year, as we are taking more proactive actions to respond to our consumers and expanding our presence in more countries. If you want to be a game changer for one of the most trusted brands worldwide, we have the right opportunity for you!

▍About this role

At AlfredCamera, we are on a mission to provide accessible security solutions that bring peace of mind to millions of users worldwide. Our app turns unused smartphones into surveillance cameras, providing a sustainable and user-friendly security option. We are seeking a dynamic Sales and Marketing Country Manager to spearhead our growth initiatives and elevate our brand to new heights.

Position Overview:As the Sales and Marketing Country Manager at AlfredCamera, you will have a critical role in sculpting our sales strategies and marketing initiatives on a national level. Your expertise will be instrumental in bolstering our market share within the country, connecting with our local user base, and propelling the commercial triumph of our cutting-edge software solutions.

▍Responsibility

1. Country-Specific Integrated Sales and Marketing Strategies:

  • Craft and administer integrated sales and marketing strategies tailored to the country’s consumer purchase journey and cultural specifics.
  • Work in tandem with the global marketing department to customize messaging and campaign execution for sales conversions within the country.

2. Digital Sales Channels Management:

  • Manage and enhance sales outcomes on all digital platforms geared towards consumers, ensuring alignment with country-specific market practices and legal requirements.
  • Employ localized SEO, content marketing, KOL engagement, and social media advertising strategies to escalate sales.

3. Consumer Analytics and Segmentation:

  • Utilize analytics to dissect the country’s consumer markets, devising campaigns that cater to various demographics and consumer behaviors unique to the region.
  • - Scrutinize sales data and market trends to underpin targeting and positioning of products within the country.

4. Customer Relationship Management:

  • Initiate CRM strategies that maximize customer lifetime value, focusing on engagement, retention, and loyalty programs that resonate with the country’s cultural context.
  • Adapt CRM system utilization to gather customer insights and customize sales strategies for different customer segments within the country.

5. Marketing and Product Positioning:

  • Collaborate with product and marketing teams to establish a clear market positioning for each product, ensuring they meet the local needs and market inclinations.
  • Develop sales materials and narratives that effectively communicate the products' value proposition and differentiators to the country’s market.

6. Localized Paid Media Strategies:

  • Design and implement paid media campaigns across digital channels, with a focus on platforms and practices prevalent in the country.
  • Continuously tailor paid media expenditure to the country’s market responses and ROI findings.

7. Customer Acquisition and Retention:

  • Enforce strategies for customer acquisition and retention, utilizing funnel analytics to refine conversion rates and enhance customer lifetime value within the country.
  • Synchronize with the customer service team to certify a consistent and positive customer experience that aligns with the country’s sales goals.

8. Sales Forecasting and Reporting:

  • Undertake sales forecasting and generate detailed reports on sales KPIs and campaign outputs specific to the country.
  • Persistently assess and communicate the efficacy of all sales activities against ROI and KPI benchmarks within the national context.

9. Country-Specific Sales Promotions:

  • Organize and launch sales promotions in cooperation with the marketing team, guaranteeing uniformity in brand messaging adapted for the country.
  • Exploit CRM tools to deliver personalized sales promotions to target customer segments in the country.

Requirements

Minimum qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is advantageous.
  • At least 3 years of proven experience in B2C software sales with a robust comprehension of digital marketing strategies, particularly within the country of employment.
  • Practical experience with CRM software and digital analytics tools, with the ability to apply them in a country-specific context.
  • A track record of devising and implementing successful e-commerce sales strategies tailored to a national market.
  • A deep understanding of the country’s consumer behavior and digital sales landscape.
  • Outstanding leadership, communication, and decision-making skills, with a capacity to lead a local team.
  • Analytical prowess to dissect complex data and convert insights into actionable country-specific sales strategies.
  • An inventive thinker with a customer-focused approach who can navigate the nuances of the local market.

        Interview process

        歡迎透過阿福管家專屬招聘網站投遞,您的履歷會優先被審閱並一定會收到回覆(請勿重複投遞):https://recruit1.my-alfred.com/s/qBSyJm53

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        1
        3 years of experience required
        800,000 ~ 1,600,000 TWD / year
        Partial Remote Work
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        About us

        阿福管家 AlfredCamera 成立於 2014 年,致力於讓安心科技變得高效易用,打造全球 80 億人都能全心生活的世界。旗下 AlfredCamera App 已累積超越 7,000 萬用戶下載、獲得 92 萬用戶 4.8 顆星肯定,並於 2016 年與 2019 年獲得 Google Play 年度最創新 App 與年度最佳生活幫手 App 的殊榮。2022 年則在全球 95 國獲 Google Play 官方推薦。

        阿福管家以軟體為核心,透過 App 將舊手機轉變為智慧攝影機,讓用戶「零門檻、零成本」體驗安心科技,為使用者創造不一樣的選擇,並短短數年內已經達到正向現金流,在已實證的商業模式下穩健發展,將持續投入 AI 研發與國際市場經營,追求更多成長機會。

        2022 年,阿福管家跨入硬體領域,推出專屬硬體 AlfredCam 於美國開賣,預購吸引逾 2.5 萬人次搶購,8 分鐘不到便搶購一空。至今已於美國、加拿大、歐洲、台灣等地區的 Amazon 以及官方電商平台上市。

        2023 年,阿福管家陸續在日本、巴西及德國等地區取得用戶倍數成長,為更進一步滿足各國多元的安心需求,阿福管家將擴編研發、設計、行銷、PM、用戶研究等團隊,2024 年將再招募更多的夥伴加入,讓台灣人才發揮世界影響力,一起為全球 80 億人打造全心生活的世界。

        阿福管家相信,運用對的科技,能大幅減少全人類的擔心,帶來幸福,也為社會帶來價值。如果你也認同這樣的理念,歡迎投遞履歷,讓我們認識你!



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