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Senior Digital Marketing Specialist (Global Market) 資深數位行銷專員

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Job updated about 1 month ago
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Job Description

About AlfredCamera

From day one, we’ve been guided by the belief that home security should be made accessible to everyone. We started out by offering a software solution that turns your old phone into a security camera in 2014. Since then, this simple but powerful idea has become the go-to security app for more than 70 millions families worldwide. 

In 2022, we launched our first hardware product, AlfredCam, which opened up an exciting new chapter for us. And 2023 is going to be an even more exhilarating year, as we are taking more proactive actions to respond to our consumers and expanding our presence in more countries. If you want to be a game changer for one of the most trusted brands worldwide, we have the right opportunity for you! 

About this role

AlfredCamera marketing’s mission is to increase our brand awareness and establish a trusted brand image in the global market. As a Senior Digital Marketing Specialist, you will play a crucial role in driving strategic growth for AlfredCamera's owned digital platforms globally. If you are an experienced marketer who excels in strategic thinking and is passionate about social media, this position will be a perfect match for your career!

Responsibility

  • Develop and implement a comprehensive digital marketing strategy to enhance brand awareness, customer acquisition, and retention for AlfredCamera's owned digital platforms across regional markets(US/JP/TW…).
  • Conduct in-depth research on local trends and market insights to shape the content publishing calendar for AlfredCamera's owned digital platforms, ensuring the creation of relevant and hyper-localized content that resonates with the target audience.
  • Monitor and analyze social media and user statistical data, leveraging insights to optimize social media performance and drive continuous improvements.
  • Stay updated with industry trends, emerging technologies, and best practices in digital marketing, and proactively recommend innovative strategies to maintain a competitive edge.

Requirements

Minimum qualifications

  • 4+ years of experience in social media, with a proven track record of driving growth and achieving measurable results in a global or multi-regional context.
  • Strong strategic thinking skills, with the ability to develop and execute digital marketing strategies that align with business objectives and drive sustainable growth.
  • Expertise in social media management, content planning, content creating and optimization across various platforms, with a deep understanding of audience segmentation and engagement tactics.
  • Native or full professional proficiency in verbal & written English.
  • Result driven, hands-on, positive “can do” attitude, passionate and able to show commitment and to inspire others.

Preferred qualifications

  • Experience in creative & design tools as Canva, Adobe Creative Cloud (Illustrator, Photoshop, InDesign).
  • Prior experience in the SaaS or consumer electronics industry is a plus.
  • Bachelor's degree in Marketing, Business, or a related field.


【 Question 】

請您回答下列的問題於Cover Letter中,幫助我們更加了解您
  • What is your second foreign language?
  • Why are you interested in this position?
  • Do you have a portfolio or showcase related to this position?
  • Do you have experience in promoting a product in the overseas market? Please describe the case as detailed as possible.

Interview process

歡迎透過阿福管家專屬招聘網站投遞,您的履歷會優先被審閱並一定會收到回覆(請勿重複投遞):https://recruit1.my-alfred.com/s/U9O0X8

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1
4 years of experience required
900,000 ~ 1,500,000 TWD / year
Partial Remote Work
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About us

阿福管家 AlfredCamera 成立於 2014 年,致力於讓安心科技變得高效易用,打造全球 80 億人都能全心生活的世界。旗下 AlfredCamera App 已累積超越 7,000 萬用戶下載、獲得 92 萬用戶 4.8 顆星肯定,並於 2016 年與 2019 年獲得 Google Play 年度最創新 App 與年度最佳生活幫手 App 的殊榮。2022 年則在全球 95 國獲 Google Play 官方推薦。

阿福管家以軟體為核心,透過 App 將舊手機轉變為智慧攝影機,讓用戶「零門檻、零成本」體驗安心科技,為使用者創造不一樣的選擇,並短短數年內已經達到正向現金流,在已實證的商業模式下穩健發展,將持續投入 AI 研發與國際市場經營,追求更多成長機會。

2022 年,阿福管家跨入硬體領域,推出專屬硬體 AlfredCam 於美國開賣,預購吸引逾 2.5 萬人次搶購,8 分鐘不到便搶購一空。至今已於美國、加拿大、歐洲、台灣等地區的 Amazon 以及官方電商平台上市。

2023 年,阿福管家陸續在日本、巴西及德國等地區取得用戶倍數成長,為更進一步滿足各國多元的安心需求,阿福管家將擴編研發、設計、行銷、PM、用戶研究等團隊,2024 年將再招募更多的夥伴加入,讓台灣人才發揮世界影響力,一起為全球 80 億人打造全心生活的世界。

阿福管家相信,運用對的科技,能大幅減少全人類的擔心,帶來幸福,也為社會帶來價值。如果你也認同這樣的理念,歡迎投遞履歷,讓我們認識你!



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