Kassy Cho is an award-winning journalist and audience strategist and the founder and editor-in-chief of Almost, an Instagram-first media outlet telling world news stories for young people.
Previously an Audience Development Editor at QuickTake by Bloomberg and BuzzFeed News, she single-handedly made the @world Instagram the fastest growing news account on the platform in 2018. She grew @world organically by more than 1,500%, from 50,000 followers to more than 785,000 followers, in just over a year.
Her work led to her partnership with Instagram for International Women’s Day 2019. She was awarded the Silver and People’s Choice Lovie Award in 2019 for Best Use of Stories for her “#WCW: Badass Women You Should Know About” story series.
Kassy is also known for her reporting on online culture in Asia Pacific and is credited with popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West.
She has worked with companies such as Amnesty International, Human Rights Watch, WaterAid, Flo, Channel 4 News, Coconuts and more on audience development strategy and digital content production.