數位行銷專家Digital marketing specialist

Job updated 2년 이상 ago

Job Description

你將會負責所有的線上行銷活動,用有效的方法和管道讓潛在客戶知道Approperty,和我們提供的價值。

  • 計劃並執行所有網頁,SEO / SEM,電子郵件,社交媒體和顯示廣告。
  • 設計,建立和維護我們的社交媒體形象,包括Facebook,Linkedin和Line。
  • 測量,討論和分析所有數字營銷活動的績效,並根據目標(ROI和KPI)進行評估和優化。
  • 計劃,執行和衡量實驗和轉換測試。
  • 識別趨勢和見解,並根據見解優化支出和績效。
  • 通過數字營銷和/或傳統營銷集思廣益,制定新的創造性增長策略
  • 與內部團隊合作以創建登錄頁面並優化用戶體驗。
  • 利用分析能力評估跨多管道和客戶接觸點的端到端客戶體驗。
  • 確定關鍵的轉換點和落點,並優化用戶渠道。
  • 與代理商和其他供應商合作夥伴合作。
  • 評估新興技術。
  • 提供適當的思想領導力和觀點供採納。
  • Plans and executes all web, SEO/SEM, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence including Facebook, Linkedin and Line.
  • Measures, discusses and analyses performance of all digital marketing campaigns and assesses and optimizes against goals (ROI and KPIs).
  • Plans, executes, and measures experiments and conversion tests.
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing and/or traditional marketing.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption where appropriate.

Requirements

  • 市場營銷或相關領域的文學學士或碩士學位
  • 在數位營銷方面具有公認的工作經驗,尤其是在行業內
  • 具有領導和管理SEO / SEM,營銷數據庫,電子郵件,社交媒體和/或展示廣告系列的豐富經驗
  • 具有優化目標網頁和用戶渠道的經驗
  • 具有A / B測試和多元實驗的經驗
  • 對網站和營銷分析工具(例如Google Analytics(分析)和趨勢,Semrush,MOz和Ubersuggest)具有紮實的知識
  • 廣告投放工具的使用知識
  • 具有在所有主要搜索引擎上設置和優化PPC廣告系列的經驗
  • 有關HTML,CSS和JavaScript開發和約束的工作知識
  • 對Martech、digital marketing有高度興趣
  • 五大特質: 團隊精神,持續學習,自我要求,正直可靠,恆毅力
  • BA or MA degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B testing and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics and Trends, Semrush, MOz and Ubersuggest)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Five main characteristics: Teamwork, Continuous learning, Self-driven, Integrity and Reliability, Perseverance.
1
40,000 ~ 70,000 TWD / month
Partial Remote Work
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About us

Approperty 是致力於改善房東管理房地產的SaaS軟體,願景是實現房東的辦公室企業資源規劃系統,ERP for landlords.

雖然公司剛成立,但我們已經確認了市場的空隙,現在正在研發第一版軟體,預計六月推出,之後從用戶的回饋持續改善。

我們致力於打造不動產業管理系統的世界級公司。為了達到目標,我們現在找的是創業夥伴,一起體驗從0成長到1!

我們相信結合不同的個性、不同的專長、不同的背景,才會好的化學作用,並且希望每位成員都要擁有以下特質:

團隊精神 - 藉由協同合作,大局為重,高向心力、凝聚力,公司就會高效的運轉。

持續學習 -「世界上唯一不變的就是改變」,我們需要不停的進步,需取新知識,保持好奇心,才能跟上世界的腳步。

自我要求 - 因為扁平的管理架構,可能不會有人監督您的進度,有高度的自我要求或期許,就能有高品質的成果

正直可靠 - 正直可靠代表這個人值得信任,可以交付重任。

恆毅力 - 成功的路上肯定是跌跌撞撞的,重點是從中學習,保持正面樂觀的態度繼續找尋方法。



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