Creative Content Writer / Digital Copywriting

职缺超过 2 年前更新

职缺描述

Role and Responsibilities:

  • Assist with an annual and quarterly corporate brand content calendar including at least one quarterly campaign, one weekly blog article, and 2-3 social media posts per week, among other ongoing necessary written pieces, including campaign landing pages, eCommerce product listing, eNewsletter, B2B customer success stories, whitepapers, buyer's guide, etc. 
  • Research industry-related topics (combining online sources with SEO and social listening tools, interviews, questionnaires, and professional studies) 
  • Write clear marketing copy to promote our products/services with an emotional or story-telling approach
  • Proofread and edit all content before publication
  • Build out strategic copy landing pages and website pages
  • Submit work to Digital Marketing Lead or overseas marketing editors for input, approval, and keywords for SEO
  • Coordinate with marketing and design teams to illustrate articles
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Track web page traffic, keyword ranking, adjust content with clickbait strategy, page titles, and descriptions
  • Approve digital content copy from the product marketing team
  • Working with Product Marketing and Global Marketing, identify customers’ needs and gaps in our content, and recommend new topics
  • Ensure all-around consistency (style, fonts, images, and tone)
  • Update website content and copy as needed including building landing pages
  • Conduct media outreach when appropriate for public relations article placement
  • Coordinate interview copy for media outlet requests for publication

    职务需求

    Minimum Requirements:

    • 5+ years of B2B writing experience preferred (e.g. Whitepaper, Case studies, ebook, Blog)
    • Knowledgeable of the fundamentals of SEO and keyword research
    • BA/BS degree is required preferably in English, marketing, business, or communications.
    • Wellness program or knowledge of B2B software space a plus
    • Strong knowledge of various marketing and analytics tools such as HubSpot, Google Analytics, SEO tool, SEMRush, CRM systems (e.g. Salesforce), Social Media Management tool and content management systems
    • Strong written and verbal communication skills in English
    • Skilled in writing and editing content with attention to detail and timelines
    • Strong prioritization, organization, and project management skills
    • Ability to multitask in a fast-paced environment and prioritize deadlines accordingly
    • English native speaker / bilingual is a plus

    面试流程

    1st online interview

    2nd on-site interview

    3rd on-site interview

    1
    50,000 ~ 80,000 TWD / 月
    选择性或弹性远端工作
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    1990年初,一群對技術狂熱的年輕小伙子,抱著推展MIT(Made in Taiwan)自有品牌的熱情,創立了圓剛科技(AVerMedia),致力於數位影像技術的鑽研,持續發表多項重要專利成為全球重要的影像專家及相關產業之技術領導廠商,並以AVerMedia品牌行銷產品於全球。所有員工以活潑創新的思維,融合科技、環保、人體工學以及使用者經驗等元素,設計出高品質且大眾化的商品。

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    4万 ~ 7万 TWD / 月
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