1. Lead and manage annual strategic marketing master plan and initiatives to achieve the desired brand's business goals.
2. Build brand awareness and consumer demand through in-depth research of the marketplace, brand, channel, and the consumer.
3. Drive go-to-market planning for new product campaigns and international launches align with global and regional brand strategy.
4. Lead marketing team to complete and develop marketing campaign and marcom support.
5. Stay abreast of emerging marketing trends, identify and manage brand exposure opportunities.