Marketing Communications Manager (行銷企劃經理)

Job updated alrededor de 2 años ago

Descripción del trabajo

工作內容:

1.行銷企劃擬寫 & 分析:企劃案的發想、提案與簡報技巧、具備數字概念,擅長數據分析、市場調查規劃與執行、市場情報蒐集及分析能力、分析消費者傾向。

2.提出媒體企畫案以配合預算的多寡做事前的媒體效果評估。

3.定期進行媒體評估分析、趨勢報告及媒體研究。

4.內容社群行銷、部落格、Facebook粉絲團

5.負責編寫行銷企畫書與專案管理(廣告投放、操作、監控廣告成效、分析及建議)

6.廣告文案擬寫及視覺規劃

7.整理每月廣告成效報告、建議書。

[About this]
We're responsible for all the communications to our current and potential clients, partners as well as media. The breadth of our work includes branding, event hosting, and sales material.
As our team continue to expand in scale and scope, we are looking for someone who can contribute to the full range of compnay communications programs, but thrives on building brand awareness through proactive media relations and working with team members across the business development to prioritize to whom, how, and where we tell our story.
We're looking for someone that is both highly strategic and executional.
The ideal candidate would have experience in startups and have past experience in maintaining long term positive relationships with the media, develop a strong message based on goals, and communicate through the right channel and publication.



[Role Responsibilities]
1. Help develop and execute the corporate communications strategy ,including media gathering, press conference, webinars, social media campaigns, workshops etc.
2. Maintain media relationships and identify news-driven and proactive media opportunities to create a constant pipeline of coverage.
3. Manage company social media from strategy through execution in various outlets.
4. Create thoughtful content including press releases, Q&As, contributed articles.
5. Work cross-functionally to proactively respond to issues that may impact our internal/external stakeholders.

Requisitos

職務需求

1.擁有網站行銷經營及內容企劃相關實務經驗(至少 1 年以上)

2.具數位行銷活動獨立策劃及執行經驗.熟悉FB、IG、SEO、SEM、email Marketing、GA者尤佳

3.精通關鍵字廣告操作,Google AdWords 認證尤佳。

4.具備社群媒體行銷管理經驗,熟悉網路生態及熱門議題.網站數據分析及服務成效追蹤,能善用網路搜尋工具。

5.熟悉網頁製作流程及技術能力尤佳。

6.具備行銷專案管理或廣告AE經驗尤佳

[ Plus ability]
1. Bachelor’s degree in business, marketing, or related fields with at least 2 years of experience in marketing/PR.
2. Familiar with B2B or B2C software industry and well equipped to leverage marketing resources to generate leads and effectively reach the targeted audience.
3. One of the following: proven track record in B2B PR strategy and execution or experience in B2B marketing efforts and achieved results.
4. Excellent verbal and written communication skills. Fluent machine learning/IT writing, able to effectively communicate with information with intended receiver.

2
560,000 ~ 1,000,000 TWD / año
Trabajo a Distancia Parcial
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鏈城科技一直專注於區塊鏈和雲端技術結合商業模式的研究與開發,團隊成員來自於區塊鏈、雲端、物聯網…等資深業界菁英,透過跨產業的技術合作和策略結盟,除了在台灣成立總部目前也己完成天使輪的資金投資。 2020年中,我們和加密貨幣交易所展開戰略合作,幫助交易所的區塊鏈踏入一般生活中。目前, 我們計劃以軟體雲端服務為出發點,利用區塊鏈共同帳本底層服務,打造一個共同信任機制平台,構建出金融產業、觀光產業、零售產業以及一般使用者共贏的點數及票卷交換平台。

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