(Senior) Content Marketing Specialist

Job updated 7 days ago
Actively Reviewing Resumes

Job Description

  • 我們正積極尋找 1 位負責 SEO & Product Marketing 的夥伴加入台灣行銷團隊,協助撰寫引人入勝的 SEO 內容、品牌 SEO 關鍵字長期優化、人物專訪與企業合作宣傳等不同形式的內容,並且和團隊一起透過內容結合產品行銷策略將 Cake 品牌向外拓展,讓求職者能夠獲得更多元的視野與內容體驗!
  • 內容行銷專員的主要工作內容
    • 規劃與優化 SEO 策略:佈局每季重點關鍵字,與寫手團隊合作產出與優化 SEO 文章,定期追蹤 SERP,透過 Content SEO & Technical SEO 策略全面提升網站搜尋排名與增加流量。
    • 執行專訪內容:包含內部專訪、企業專訪等不同形式之專訪主題規劃與執行,可獨立採訪並產出高品質專訪內容。
    • Omni-channel:經營 EDM 會員電子報、App push、網站 Banner 等版位,結合利用內容與產品行銷思維,深耕會員經營、宣傳行銷活動,提高平台(包含官網及 App )轉換率 / 留存率等各項產品成長指標。
    • 線上行銷活動:策劃線上活動頁面的製作與行銷宣傳,包括主題式 Landing Page 與 Job Board 職缺專區(例如主題專區內容)。
    • 協助其他行銷相關執行包括但不限於 B2B 行銷(協助商務團隊成長、獲取更多潛在客戶、產製白皮書)、異業內容串聯合作,其他更多有趣、有價值的創意,期待你來一起討論與發揮!

Requirements

  • 具有 SEO 內容行銷/採訪編輯/產品行銷經驗 2 年以上
  • 熟悉 GA/Google Search Console/Ahrefs/Mixpanel / GTM 等數據分析工具,能透過數據佐證成果並調整內容策略
  • 具備流暢且邏輯良好的中英文書寫能力
  • 對文字內容具備高敏感度、品質準確度
  • 具備良好的溝通協調能力(口語&書寫),可清楚表達個人邏輯思路
  • 對於求職、職涯、職場主題有興趣,且有能力自主尋找及統整相關資訊
  • 目標導向且具自發性,能夠兼顧效率與品質,高度掌握時程進度並主動溝通

加分能力

  • 進階 SEO 知識與操作經驗
  • 曾製作過大型活動頁面並參與活動文案規劃與推廣
  • 曾有B2B 行銷經驗
  • 有經營內容創作,例如文章、部落格、Podcast、YouTube、社群等(請於應徵時附上作品)

Interview process

合適者將收到通知並進行以下流程:

  • 30 分鐘的線上面試
  • 30-60 分鐘線上行銷Q&A
  • 完成一份 pre-interview task
  • 60-90 分鐘的實體面試
1
2 years of experience required
550,000 ~ 900,000 TWD / year
Partial Remote Work
Personal Invitation Link
This is your personal referral link for job invitation. You'll receive an email notification when someone applied for the position via your job link.
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Logo of Cake.
Cake
SaaS / Cloud Services
51 - 200 people

About us

Cake is an international talent platform that provides a world's top online resume building tool and brings global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on Cake. Innovative companies like Amazon, Google, IBM, Nvidia, TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more are working intensively with Cake for better talent engagement. 

We're a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way! 


Team

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COO
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Senior Recruitment Consultant
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Senior Recruitment Consultant
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Senior Marketing Specialist
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Senior Business Development Representative
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Senior Manager of Recruitment

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