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廣告投放專員 / Performance Marketing Specialist (Mid-Senior)

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Job Description

We're looking for passionate and self-motivated Performance / ADs Marketing talent to join us and grow CakeResume's brand. You will work closely with the marketing and business teams.

What Will You Be Working On?

  • 擬定廣告投放策略,並妥善規劃所有廣告渠道預算以達成行銷目標,投放地區涵蓋台灣與海外市場
  • 獨立執行廣告投放,包含但不限於 Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, Dcard Ads
  • 廣告素材規劃與文案撰寫,並與視覺設計師協作完成素材的製作
  • 彙整所有廣告數據製作廣告成效報表,並定期監測、提出洞察分析
  • 根據廣告成效持續提出並執行廣告優化

What you should have?

  • 3 年以上廣告投放經驗佳,具備全方位廣告投放能力,包括策略擬定、預算分配、廣告投放操作與優化、數據洞察與分析
  • 擁有實際操作 Google Ads、Facebook Ads、Instagram Ads 廣告投放與優化經驗
  • 能使用 GA4 並熟悉廣告成效追蹤工具,擁有良好數據分析洞察能力,並提出廣告優化策略
  • 對廣告素材的美感及成效具有極高敏銳度
  • 熟悉不同社群平台使用者習慣,具有社群敏感度
  • 具備良好的溝通能力,能積極與團隊協作達成目標

Bonus

  • 熟悉其他數據分析工具,如 LookerStudio, Mixpanel, Hotjar 等
  • 具備 Google Ads 、 Google Analytics、Facebook Blueprint 認證
  • 廣告素材基礎設計製作能力
  • 具備 SEO/SERP 優化自然流量的經驗與知識

    Interview process

    • 30 分鐘的線上面試 ( Google Meet )
    • 完成一份 pre-interview task(7 天內遞交)
    • 2 小時實體面試

    With us, you’ll develop your strengths and enjoy a career full of varied experiences. We can’t wait to see where your ambitions take you at CakeResume


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    2 years of experience required
    40,000 ~ 70,000 TWD / month
    Partial Remote Work
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    CakeResume
    SaaS / Cloud Services
    51 - 200 people

    About us

    CakeResume is an international talent platform provides a world's top online resume building tool and brings global opportunities to talent in the digital age.

    Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Amazon, Google, IBM, Nvidia, TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement. 

    We're a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way! 


    Team

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    COO
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    Senior Recruitment Consultant
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    Senior Recruitment Consultant
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    Senior Marketing Specialist
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    Business Development Representative
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    Senior Manager of Recruitment

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