Brand Marketing Specialist / 品牌行銷專員

Job updated 3 days ago
Actively Reviewing Resumes

Job Description

隨著 CakeResume 快速成長,我們正積極尋找【品牌行銷專員 Brand Marketing Specialist】加入台灣行銷團隊。你將會和整個行銷 & 商務團隊高度協作,一起將 CakeResume 品牌向外拓展,讓求職者能夠獲得更多元的視野與體驗!

工作內容

  • 規劃品牌行銷策略與形象宣傳計畫,提高品牌知名度與影響力
  • 負責品牌管理與制度建立,包括溝通策略、品牌形象與識別維護等
  • 品牌媒體公關行銷策略與執行,提高品牌的媒體曝光度
    • 主動建立與維持媒體關係,包括媒體合作提案、媒體採訪安排等
    • 公關新聞稿撰寫與規劃媒體採購方案
  • 策劃口碑行銷與 KOL 合作,增加網路討論聲量與自然搜尋量
  • 拓展行銷夥伴、異業合作的機會,爭取更多資源擴大品牌影響力


能力需求

  • 具品牌管理、品牌塑造經驗
  • 具有建立/維護媒體關係經驗,熟悉新聞稿撰寫與媒體發稿採訪應對
  • 熟悉品牌行銷策略規劃與專案管理
  • 熟悉網紅行銷策略與執行
  • 擁有良好溝通與公開演說能力,可清楚表達個人邏輯思路
  • 目標導向且具自發性,能夠兼顧效率與品質,高度掌握時程進度並主動溝通


加分項目

  • 具有品牌端 / 媒體產業/公關公司工作經驗
  • 具有活動策劃經驗
  • 熟悉 CakeResume 產品與服務

Interview process

申請職缺請務必在 Cover Letter 附上個人作品集連結,並在內容中和我們簡單分享 1-3 個和此職位相關的重點能力和特殊成就。


合適者,我們將主動透過信件邀約進行以下面試流程 : 

  1. 30 分鐘線上視訊面試
  2. 30~60 分鐘線上行銷 Q&A 
  3. 完成一份 take-home exercise(5 天內繳交)
  4. 1.5-2 小時實體面試
1
2 years of experience required
480,000 ~ 840,000 TWD / year
Partial Remote Work
Personal Invitation Link
This is your personal referral link for job invitation. You'll receive an email notification when someone applied for the position via your job link.
Share this job
People who applied for this job also applied for
Logo of CakeResume.
CakeResume
SaaS / Cloud Services
51 - 200 people

About us

CakeResume is an international talent platform provides a world's top online resume building tool and brings global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Amazon, Google, IBM, Nvidia, TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement. 

We're a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way! 


Team

Avatar of the user.
COO
Avatar of the user.
Senior Recruitment Consultant
Avatar of the user.
Senior Recruitment Consultant
Avatar of the user.
Senior Marketing Specialist
Avatar of the user.
Business Development Representative
Avatar of the user.
Senior Manager of Recruitment

Jobs

Full-time
Mid-Senior level
1
102M ~ 205M IDR / year
Save

Internship
Internship
1
190 ~ 190 TWD / hour
Save

Full-time
Mid-Senior level
1
720K ~ 1.2M TWD / year
Save