Senior Brand Marketing Specialist / 資深品牌行銷專員

Job updated 7 days ago
Actively Reviewing Resumes

Job Description

隨著 CakeResume 快速成長,我們正積極尋找【資深品牌行銷專員 Senior Brand Marketing Specialist】加入台灣行銷團隊。你將會和整個行銷 & 商務團隊高度協作,一起將 CakeResume 品牌向外拓展,讓求職者能夠獲得更多元的視野與體驗!

工作內容

  • 規劃品牌行銷策略與形象宣傳計畫,提高品牌知名度與影響力
  • 負責品牌管理與制度建立,包括溝通策略、品牌形象與識別維護等
  • 品牌媒體公關行銷策略與執行,提高品牌的媒體曝光度
    • 主動建立與維持媒體關係,包括媒體合作提案、媒體採訪安排等
    • 公關新聞稿撰寫與規劃媒體採購方案
  • 策劃口碑行銷與 KOL 合作,增加網路討論聲量與自然搜尋量
  • 拓展行銷夥伴、異業合作的機會,爭取更多資源擴大品牌影響力


能力需求

  • 具品牌管理、品牌塑造經驗
  • 具有建立/維護媒體關係經驗,熟悉新聞稿撰寫與媒體發稿採訪應對
  • 熟悉品牌行銷策略規劃與專案管理
  • 熟悉網紅行銷策略與執行
  • 擁有良好溝通與公開演說能力,可清楚表達個人邏輯思路
  • 目標導向且具自發性,能夠兼顧效率與品質,高度掌握時程進度並主動溝通


加分項目

  • 具有品牌端 / 媒體產業/公關公司工作經驗
  • 具有活動策劃經驗
  • 熟悉 CakeResume 產品與服務

Interview process

申請職缺請務必在 Cover Letter 附上個人作品集連結,並在內容中和我們簡單分享 1-3 個和此職位相關的重點能力和特殊成就。


合適者,我們將主動透過信件邀約進行以下面試流程 : 

  1. 30 分鐘線上視訊面試
  2. 30~60 分鐘線上行銷 Q&A 
  3. 完成一份 take-home exercise(5 天內繳交)
  4. 1.5-2 小時實體面試
1
3 years of experience required
480,000 ~ 840,000 TWD / year
Partial Remote Work
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About us

CakeResume is an international talent platform provides a world's top online resume building tool and brings global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Amazon, Google, IBM, Nvidia, TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement. 

We're a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way! 


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